At Inspira, we are a passionate group of marketers. We care about the work we do and we care about the clients we do it for. However, our passion comes not only from the work we do, but also from the causes we support – we have a reason for being, and we think it is pretty meaningful.
We exist to help find a cure for pediatric spinal cord cancer. In fact, a portion of our profits are donated to fund progressive research. Everything we do is an expression of this purpose. From the people we hire to the campaigns we develop and execute; we do everything with passion and inspiration.
Why pediatric spinal cord cancer? To answer that question, meet Kennedy, the daughter of Inspira's founder, Jeff Snyder. Kennedy is a very social young girl who is full of love, life and energy. Kennedy was diagnosed with a rare form of spinal cancer (Astrocytoma) when she was 2 years old, and has been battling the disease ever since. Yet, despite the ever present tumor on her spine, her spirits are high and her hope is unwavering.
And, it is through Kennedy's unwavering optimism that Jeff was inspired to create his own agency. One that cut through the red-tape and delivered on passion and purpose. An agency we like to call Inspira.
We believe feet on the street is not enough, it's our eyes, ears and heart that allow us to deliver 2020 vision.
At Inspira, we put a human lens on business challenges.
We go beyond traditional demographic descriptions and start with a richer understanding of the people we're engaging with. Whether developing proprietary consumer models or conducting careful ethnographic studies, we always begin with a better sense of what really matters to them and why.
Building on this leads to better ideas, better strategy, better creative and better execution.
The Inspira approach is rooted in understanding people. That means having a healthy sense of when to evolve.
We take a proactive approach to efficiency and effectiveness, managing all aspects of the programs we build with a keen sense for optimization. Rather than focusing energy on producing endless summaries full of unreadable charts and guesstimates, we put effort into capturing the right kind of information while we're up and running. Our agile approach allows us to continuously optimize our strategies and activations. Being out there doesn’t mean being stagnant, it requires a daily pivot, responding 24/7 to changing consumer needs and market/industry dynamics.
Jeffrey J Snyder
Chief Inspiration Officer