At Inspira, we are a passionate group of marketers. We care about the work we do and we care about the clients we do it for. However, our passion comes not only from the work we do, but also from the causes we support – we have a reason for being, and we think it is pretty meaningful.
We exist to help find a cure for pediatric spinal cord cancer. In fact, a portion of our profits are donated to fund progressive research. Everything we do is an expression of this purpose. From the people we hire to the campaigns we develop and execute; we do everything with passion and inspiration.
Why pediatric spinal cord cancer? To answer that question, meet Kennedy, the daughter of Inspira's founder, Jeff Snyder. Kennedy is a very social young girl who is full of love, life and energy. Kennedy was diagnosed with a rare form of spinal cancer (Astrocytoma) when she was 2 years old, and has been battling the disease ever since. Yet, despite the ever present tumor on her spine, her spirits are high and her hope is unwavering.
And, it is through Kennedy's unwavering optimism that Jeff was inspired to create his own agency. One that cut through the red-tape and delivered on passion and purpose. An agency we like to call Inspira.
We don't waste your time or ours with cookie-cutter answers.
Our process is a reflection of the unique approach we take towards the work we do.
At Inspira, we think through the problems our clients trust us with in human terms.
We go beyond traditional demographic descriptions and start with a richer understanding of the people we're engaging with. Whether developing proprietary consumer models or conducting careful ethnographic studies, we always begin with a better sense of what really matters to them and why.
Building on this leads to better ideas, better strategy, and better execution.
The Inspira approach is rooted in understanding people. That means having a healthy sense of when to evolve.
We take a proactive approach to efficiency and effectiveness, managing all aspects of the programs we build with a keen sense for optimization. Rather than focusing energy on producing endless summaries full of unreadable charts and guesstimates, we put effort into capturing the right kind of information while we're up and running. Then, we collaborate closely with our partners to make informed decisions about how to iterate towards success.
Jeffrey J Snyder
Chief Inspiration Officer