There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo's Kitchen is traveling to dog-friendly events and company offices on the Milo's Treat Truck Tour, a sampling activation for dogs. The tour launched at Marina Green Park in San Francisco June 27 and wraps Sept. 7 at Adoptapalooza in New York City.
The tour footprint includes an oversized food-truck style vehicle wrapped in branding, decking, a barbecue grill displaying the Milo's Kitchen treat types, a white picket fence, outdoor seating area with turf grass and bistro tables. The interior of the truck has been retrofitted into a (faux) built-in kitchen with tiling, countertops and appliances...Read Full Story Here!