The winners of the 2016 Ex Awards were announced on Wednesday, May 4 at the Event Marketer Summit in Denver, Co. where Inspira Marketing was awarded the Ex Award for "Best Vehicle Design."
The Ex Awards are the world's largest recognition program for experiential marketing with 23 categories spanning every type of brand experience. This year's awards program drew a record-breaking 1,000 entries from around the world.
The SnugMobile, the marketing vehicle for Snuggle's 2015 Share-A-Snug activation, received first place honors in the "Best Vehicle Design' category. Members of Inspira Marketing and Sun Products were in attendance to accept the EX Award for "Best Vehicle Design" for our 2015 Share-A-Snug activation.
About the SnugMobile:
Snuggle–Sun Products’ fabric softener and dryer sheets brand–offered New Yorkers a cozy retreat from the bitter cold on Feb. 13, 2015 with the introduction of the SnugMobile, a beery-custom RV designed to generate a whole lot of love just in time for Valentine’s Day.
The vehicle connected consumers with the Snuggle brand at popular New York City locations, including Times Square and Columbus Circle. The cheerful exterior and snuggly soft interior helped bring Snuggle Bear, the brand's iconic character, to life. From the plush countertops and 3D shapes that lined the walls to the strategically placed dryer sheets and charming voice of Snuggle Bear, consumers were met with a multi-sensory experience from the moment they stepped foot in the vehicle.
What makes this award-winning vehicle even more extraordinary is the fact that it was fabricated from start to finish in just two weeks! A big thank you to the Snuggle team and AXLE Brand for helping us turn a regular RV into snuggly soft destination.
For the full list of winners, click here.