• Infographic: How Experiences Create Buzz-Worthy Word-of-Mouth

    Research shows that consumers who participate in rewarding experiential brand engagements are 25% more loyal and 200 times more likely to recommend the brand or product. As consumers grow increasingly skeptical of advertising messages, creating one-to-one engagements builds brand trust. And, when consumers recommend the brands they love to friends and family, 83% of Americans say they are more likely to purchase that product or service.

    Here, we explain how brands can turn experiences into word-of-mouth moments.


    Here are five facts that help explain how experiential marketing creates word-of-mouth buzz for your brand.

    Brand Activations Initiate Social Sharing

    98% of consumers create digital or social content at events and experiences and 100% share it

    Engaging with Consumers Builds Brand Love

    After attending a brand-sponsored event, consumers say they are

    91% have an improved opinion of a brand after a hands-on experience

    85% are more likely to purchase the brand

    Chatter Matters

    On a scale of 1-5, how likely are you to recommend a product to a friend based on each of the following factors?

    4.93 positive experience using the product

    4.00 someone I trust recommends the product to me

    3.84 reading reviews about the product

    3.79. seamless shopping experience

    Five Star Reviews

    83% of Americans have recommended a product or service…and they do it frequently

    How often do you recommend products/brands?

    55% monthly

    30% weekly

    8% daily

    I Heard It Through the Grapevine…

    Experiential marketing can reach far beyond the footprint. Consumers of all ages say they’ve recommended a product, service, brand, or company because they heard about it from a friends or family

    Generation Z 48%

    Millennials 41%

    Gen X 38%

    Boomers 38%

    Contact us today to learn how our suite of experiential marketing services can turn brand engagements into word-of-mouth moments.