Research shows that consumers who participate in rewarding experiential brand engagements are 25% more loyal and 200 times more likely to recommend the brand or product. As consumers grow increasingly skeptical of advertising messages, creating one-to-one engagements builds brand trust. And, when consumers recommend the brands they love to friends and family, 83% of Americans say they are more likely to purchase that product or service.
Here, we explain how brands can turn experiences into word-of-mouth moments.
Here are five facts that help explain how experiential marketing creates word-of-mouth buzz for your brand.
Brand Activations Initiate Social Sharing
98% of consumers create digital or social content at events and experiences and 100% share it
Engaging with Consumers Builds Brand Love
After attending a brand-sponsored event, consumers say they are
91% have an improved opinion of a brand after a hands-on experience
85% are more likely to purchase the brand
On a scale of 1-5, how likely are you to recommend a product to a friend based on each of the following factors?
4.93 positive experience using the product
4.00 someone I trust recommends the product to me
3.84 reading reviews about the product
3.79. seamless shopping experience
Five Star Reviews
83% of Americans have recommended a product or service…and they do it frequently
How often do you recommend products/brands?
I Heard It Through the Grapevine…
Experiential marketing can reach far beyond the footprint. Consumers of all ages say they’ve recommended a product, service, brand, or company because they heard about it from a friends or family
Generation Z 48%
Gen X 38%
Contact us today to learn how our suite of experiential marketing services can turn brand engagements into word-of-mouth moments.