While other platforms may be losing users (we’re looking at you Facebook and Twitter), Instagram is in high-growth mode. Between 2017 and 2020, Instagram is expected to grow its user base by almost 7% to reach 95 million users in the U.S. alone. Moreover, researchers found that Instagram users are more engaged and actively follow brands on the platform.
When developing your next experiential marketing campaign, brands should consider how Instagram can help to amplify content before, during, and after the activation through influencers, brand, and user-generated content.
Here are five facts you need to know about how Instagram can create engagement for your next experiential campaign.
Growing, Growing, Growing
Use is growing among U.S. consumers those who use Instagram at least once a month
Instagram’s users are more engaged than Facebook users
Average engagement rate based on total audience
Instagram reaches more Millennial and Gen Z consumers
More than half of U.S. Millennials are active on Instagram
Instagram earns top honors among college students
Preferred networks among college students
Instagram helps women discover new products and keep up with their favorite brands
Women prefer to engage with brand content on Instagram than any other social network
Contact us today to learn how our team can integrate social media into your next campaign.