On June 19th, Chief Marketer celebrated the best experiential marketing campaigns of the year at the 28th annual PRO Awards Gala. We are excited to announce that Inspira won a Bronze PRO Award for Best Campaign Targeting Millennials for our work with Hefty.
The activation went beyond throwing great parties at three MLB stadiums; the Hefty Flip Cup Challenge showcased Inspira’s ability to be a strategic marketing partner to the brand with the goal of shifting perception among Millennials (who often referred to Hefty’s red party cups by their competitor’s brand name!) and driving awareness and consideration in the grocery aisle. The experiential footprint featured flip cup contests, social engagement, and a larger-than-life party cup that attracted significant consumer and press attention. But, most importantly, over 123 million consumers now associate the ubiquitous red cup with the Hefty brand.
We congratulate all the PRO Award winners!