Digital marketing experts estimate that consumers see or hear up to 4,000 advertising messages per day. This constant flood of ads has forced consumers to be much more selective in the content they choose to engage with. While it may be easier than ever to target your audience through digital ads, marketers have to ask themselves whether or not their intended consumer is seeing the ad or, worse, finding it annoying rather than informative.
Increasingly, we’re seeing CMOs invest more of their budgets in experiential marketing and integrate it as a strategic part of their marketing campaigns. According to the Event Marketing Institute’s 2018 Benchmarks and Trends report, 80% of marketers believe live events are critical to their company’s success. While CMOs are investing more in experiential marketing, they also want to make sure the dollars they’re putting behind these activations are generating measurable results for their brands. Here, we look at a few ways experiential campaigns generate ROI.
5 Ways Experiential Marketing Generates a Return on Investment
Inspira’s Real-Time Analytics and Measurement Tools
Measuring ROI from experiential campaigns has come a long way. In the past, experiential measurement was fragmented: there was a lack of transparency with overall marketing efforts, insight mining could take weeks to months, and, when data was available, it was reported separately and not as part of the bigger marketing picture. Today, that has changed.
Inspira has developed an integrated methodology to experiential measurement that offers a full line of sight into local, regional, and national efforts, a unified data set across all channels – both digital and analog – and real-time measurement and monitoring so all stakeholders can adjust tactics relative to what’s performing best. The net result is a program that continuously optimizes dollars and improves performance with each activation. And the results speak for themselves: across all campaigns, we show an average ROI of 288%.
Contact us today to learn how we can design an experience that offers measurable ROI for your brand.
Sources: Business Journals Do We Really See 4,000 Ads a Day? September 2017, 2016 State of Inbound Report, Event Marketing Institute 2018 Benchmarks and Trends, Statista Ad Blocking User Penetration Rate in the United States 2014-2018, EventTrack 2016 Experiential Marketing Content Benchmarking Report