Today's consumers are beginning to place a greater emphasis on experiences in lieu of possessions. This is due, in part, to their desire to interact with the world and disengage from the devices they hold so dear.
For marketers, this change in consumer mindset has further opened the door for experiential marketing. While many consumers block ads while scrolling through the internet, experiential offers the opportunity to bring people together in a way that traditional advertising cannot.
In Business2Community, our CEO and founder, Jeff Snyder, shares three ways that experiential marketing can help your brand stand out from the crowd. Read along for more!