This football season, it's likely that you'll see plenty of commercials depicting men on a couch. The reality, though, is that women are big sports fans, too. Driven by expanded youth sports participation and the rise of professional women's sports leagues, female sports interest is on the rise. Here, we'll take a look at the age breakdown of female sports fans, their favorite sports/leagues to watch, their favorite athletic brands, and where to reach them while they're watching the game.
Here are three things you need to know about female sports fans:
Growth from the Youth Movement
Young women are driving the growth of female sports fans. Here's the age breakdown for women who say they're interested in either watching or playing sports:
31% Ages 16-24
28% Ages 25-34
21% Ages 35-44
13% Ages 45-54
7% Ages 55-64
Favorite Athletic Brands
Thirteen percent of global women have purchased sports clothing or equipment in the past month. These are the top athletic brands they've purchased over the past two years:
4. New Balance
7. Under Armour
Where to Reach Them
Twenty-six percent of women use social media to follow sports events, making those platforms important places to engage with female sports fans.
Top Social Media Platforms
Top Activities While Second-Screening
1. Search for info related to what I'm watching
2. Interact with online content from the show
3. Share my opinion of the show
Is your brand looking to connect with women who love sports? Contact us today to learn how our suite of experiential-led services can help you build brand awareness, encourage product trial, and earn lifelong loyalists.