• Infographic: Don't Forget About Generation X

    Born between 1964 and 1982, Generation X is an oft-forgotten group. Discerning brands, however, understand the opportunity at hand with this generation. Though smaller in size than its Millennial successors, Gen X is in a better position to be the biggest spenders in the next decade or so. In fact, a quarter of them reside in the top 25% income bracket, making it a big mistake to ignore them altogether. Here, we take a look at their behavior in the digital world to understand how to best reach them.


    Here are four things you need to know about Generation X:

    Count Devices Among Their Vices

    Average time spent on devices per day:

    PC/Laptop/Tablet: 3:21

    Smartphones: 2:41

    What devices does the average Gen X own?

    94% Smartphone

    72% PC/Laptop

    41% Tablet

    40% Smart TV

    21% Gaming Console

    How They Discover Their Brands

    39% search engines

    38% ads seen on TV

    33% word-of-mouth recommendations

    26% brand/product websites

    25% ads seen online

    24% seen on social media

    Though only 19% of Gen X consumers discover brands through ads heard on the radio, they are 39% more likely than other generations to do so.

    They Do Their Research

    55% search engine

    37% consumer reviews

    34% social networks

    34% brand sites

    31% price comparison

    Experiential marketing can help close the gap with Gen X consumers who want to try before they buy by allowing them to see, feel, and experience your products for themselves.

    Purchase and Loyalty

    What motivates them to purchase?

    58% free delivery

    43% coupons and discounts

    35% reviews from customers

    What makes them motivated to promote their favorite brands?

    48% high-quality products

    42% rewards

    33% great customer service

    30% relevant to my interests

    29% love for the brand

    Is your brand looking to connect with Gen X consumers? Contact us today to learn how our suite of experiential-led services can help you build brand awareness, encourage product trial, and earn lifelong loyalists.