• Infographic: Inside the Rise of Sports Gambling

    Since the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992, a number of states have moved to legalize sports gambling for their constituents. And, with the American Gaming Association estimating the illegal sports betting market at $150 billion, there's a ton of money to be made. In this infographic, we check in on sports fan sentiments on gambling, the top reasons they choose to gamble, and the sports they're most likely to gamble on.


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    Here are three facts you need to know about the rise of sports gambling:


    Interest is on the Rise

    Though Americans have always enjoyed small-time gambling in the form of fantasy sports leagues or office pools, legalized sports gambling has turned a cottage industry into a bustling business.

    90% of sports fans support the legalization of sports betting

    90% are interested in placing a bet on at least one sport or tournament

    46% are more likely than they were a year ago to place a bet on sports


    Awareness & Education

    While many are aware that the Supreme Court overturned regulations that outlawed sports betting, there's still plenty of confusion on the state and individual level.

    71% of of sports fans are aware that the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992

    52% of fans in legal states think that sports gambling is legal in their state

    32% of fans in non-legal states think that sports gambling is legal in their state

    88% of sports fans say they have an understanding of betting terminology, but that doesn't quite check out...

    46% can correctly identify a parlay

    34% can correctly identify a half bet


    They Will Gamble If...

    These are some of the top reasons that a sports fan would gamble on a game.

    43% favorite team is doing well

    39% big, exciting game

    38% easier to place a bet

    33% favorite player is doing well

    33% friends and family are betting

    30% if I had better knowledge of how betting works

    27% if I had better understanding of analytics side of sports

    26% if I read in-depth articles explaining betting trends


    Is your brand looking to connect with sports fans? Contact us today to learn how our suite of experiential-led services can help you build brand awareness, encourage product trial, and earn lifelong loyalists.