• Infographic: The Growth of Gaming

    Since Pong was first released back in the 1970s, the world of gaming has completely transformed. However, it's not just the improvement of consoles or the advent of the internet that have changed the game; it's the audience, too! In this infographic, we take a look at the growth of women in gaming, the value of mobile, and how much time and money are being spent on gaming video content.


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    Here are three things you need to know about this generation of gamers:


    Millennials and Gaming

    Millennials make up a significant portion of the gaming audience in the United States, and women have quickly caught up with men due to the rise of mobile gaming.


    Gender Breakdown:

    50% Male

    48% Female

    2% Other / Prefer Not to Say


    Women represent…

    54% of Millennial mobile gamers

    43% of PC gamers

    41% of console gamers


    What else do we know about this generation of gamers?

    54% are employed full-time

    46% have children

    43% have a Bachelor’s degree or higher


    The Virtual Hangout

    Percentage who play multiplayer games:

    72% Gen Z

    70% Millennials

    43% Gen X


    Mobile is Making Moves

    69% of U.S. consumers said they would rather give up social media apps or TV than lose their favorite mobile games

    87% have been playing mobile games for over two years

    41% of consumers are likely to pay attention to ads in video games, ahead of the internet, magazines, and billboards

    72% like interacting with mobile game ads in exchange for in-app currency or premium content


    Is your brand looking to create authentic connections with this ever-growing audience? Contact us today to learn how our suite of experiential-led marketing services can help you build awareness and create lifelong loyalists.