The ways in which we create, consume, and share content are ever-changing, which means that brands must constantly adapt their approach in order to create the most meaningful connections with consumers. Here, we take a look at the rise of user-generated content and the impact that it provides for those who leverage it best.
Here are five things you need to know about the power of user-generated content:
Authenticity is Everything
90% of consumers say that authenticity is important when it comes to brands and their marketing efforts
Influencers Losing Influence?
8% of consumers say that influencer content highly impacts their purchase decisions, representing a 23% decrease from 2017
The Impact of UGC
Social campaigns that incorporate UGC see a 50% lift in engagement
UGC that features a brand earns 6.9X more engagement than brand-generated content on Facebook
Consumers find UGC 9.8X more impactful than brand content when making a purchase decision
79% of people say UGC highly impacts their purchasing decisions
They're Excited to Share
Consumers are most likely to share about...
89% Travel Destinations
65% Health and Beauty Products
62% New Cars
Did you know? Fifty-one percent of consumers say they'd be more likely to purchase from a brand if it shared their photo, video, or social post across its marketing channels
Who Shares the Most?
Millennials of age 25 and up contribute over 70% of all UGC
And they value it a whole lot more than other forms of media. They consider UGC to be 35% more memorable than other forms of media, and 50% more trusted
Is your brand looking to connect with consumers and leverage the power of user-generated content? Contact us today to learn how our suite of experiential-led services can help you build brand awareness and earn lifelong loyalists.