• Infographic: Understanding CBD and its Advocates

    As states across the country deliberate over the legalization of medicinal and recreational marijuana, many Americans have turned to cannabidiol (CBD), a non-psychoactive compound in cannabis that purportedly offers a variety of medical benefits to its users. Here, we take a look at CBD users: who they are, why they turn to it, and their sentiments on the increasingly popular natural remedy.


    Understanding-CBD-and-its-Advocates_FINAL.jpg#asset:904


    Here are four facts you need to know about CBD and its users:


    Gender

    55% female

    45% male


    Use Varies By Age

    Age - Health and Well-Being - Medical Condition

    <24 - 52.2% - 47.8%

    25-34 - 52.4% - 47.6%

    35-44 - 42.5% - 57.5%

    45-54 - 37.1% - 62.9%

    55-64 - 33.8% - 66.2%

    65-74 - 28.9% - 71.1%


    Treating Many Maladies

    Arthritis and Joint Pain

    Anxiety

    Depression

    Insomnia

    Migraines and Headaches

    42% say they stopped using traditional medications or prescription drugs and switched to CBD

    80% say they found products to be very or extremely effective


    Education is an Issue

    8% of consumers admit they don't know which CBD product they had used


    Looking to educate consumers and increase awareness for your brand of CBD products? Contact us today to learn how our suite of experiential marketing services can help build long-lasting, meaningful connections with consumers.