• Infographic: What Cocktails are Shakin' in America's Bars?

    Whether it’s enjoying a mimosa at brunch or a late-night martini, consumers agree that there’s nothing like a well-crafted drink. But, instead of trying to mix the perfect cocktail at home, Americans prefer to leave it to the professionals. Here, we look at on-premise cocktail consumption to discover the emerging marketplace trends and consumer preferences.


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    Here are four facts you need to know about consumer cocktail consumption:


    America’s Best-Selling Cocktails

    Mixologists may be crafting kombucha cocktails, but consumers still prefer the classics.

    1. Margarita
    2. Martini
    3. Old Fashioned
    4. Mimosa
    5. Moscow Mule


    It’s Time for a Cocktail!

    When it comes to deciding what to drink, time of day matters. Here are the best sellers throughout the day.

    Morning

    1. Mimosa
    2. Bloody Mary
    3. Margarita
    4. Bellini
    5. Old Fashioned


    *Mornings are for mocktails! 16% of Millennials say they would choose a non-alcoholic cocktail if it’s available


    Afternoon

    1. Margarita
    2. Martini
    3. Mimosa
    4. Old Fashioned
    5. Bloody Mary


    *Cocktails are the least costly in the afternoon with an average price of $8 per drink


    Evening

    1. Margarita
    2. Martini
    3. Old Fashioned
    4. Moscow Mule
    5. Classic Mojito


    *43% of consumers say they drink cocktails at the start of the evening, rather than later at night


    Night

    1. Martini
    2. Long Island Iced Tea
    3. Margarita
    4. Old Fashioned
    5. Moscow Mule


    *Consumers switch to drinks with higher alcohol content later at night


    Top Cocktails by Major Market

    Cheers! Here’s what we’re drinking across the country


    Boston

    Margarita

    Martini

    Espresso Martini

    Bloody Mary

    Cosmopolitan


    Chicago

    Old Fashioned

    Mimosa

    Martini

    Moscow Mule

    Manhattan


    Los Angeles

    Margarita

    Martini

    Old Fashioned

    Classic Mojito

    Flavored Margarita


    Miami

    Margarita

    Classic Mojito

    Martini

    Flavored Margarita

    Old Fashioned


    New York

    Margarita

    Martini

    Old Fashioned

    Manhattan

    Classic Mojito


    Top Cocktail Trends for 2019

    1. Elevated mocktails
    2. Focus on sustainability
    3. Mushroom-infused drinks
    4. Food-inspired cocktails
    5. Cannabis and CBD-infused cocktails


    Contact us today to learn how our suite of experiential-led services can help you build long-lasting connections with cocktail consumers.