Whether it’s enjoying a mimosa at brunch or a late-night martini, consumers agree that there’s nothing like a well-crafted drink. But, instead of trying to mix the perfect cocktail at home, Americans prefer to leave it to the professionals. Here, we look at on-premise cocktail consumption to discover the emerging marketplace trends and consumer preferences.
Here are four facts you need to know about consumer cocktail consumption:
America’s Best-Selling Cocktails
Mixologists may be crafting kombucha cocktails, but consumers still prefer the classics.
It’s Time for a Cocktail!
When it comes to deciding what to drink, time of day matters. Here are the best sellers throughout the day.
*Mornings are for mocktails! 16% of Millennials say they would choose a non-alcoholic cocktail if it’s available
*Cocktails are the least costly in the afternoon with an average price of $8 per drink
*43% of consumers say they drink cocktails at the start of the evening, rather than later at night
*Consumers switch to drinks with higher alcohol content later at night
Top Cocktails by Major Market
Cheers! Here’s what we’re drinking across the country
Top Cocktail Trends for 2019
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