• Infographic: Why the Fuss About Plant-Based Proteins?

    With the recent success of companies such as Beyond Meat and Impossible Foods, plant-based proteins have entered our collective consciousness. However, the push for plant-based proteins extends far beyond burger alternatives. In fact, today's consumers can buy plant-based alternatives in chips, pasta, and even frozen meals. For both the betterment of personal health and for the betterment of the environment, American consumers are turning to plant-based proteins more often than ever. Let's take a look at plant-based protein preferences in America.


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    Here are four things you need to know about plant-based protein preferences in America:


    Strong Sentiments

    66% believe meat alternatives are healthier than meat

    56% say high protein is an important consideration when grocery shopping

    52% have made dietary changes in the last two years to include more plant-based foods and beverages

    20% are willing to pay more for these foods


    An Emerging Market

    Plant-based protein supplements experienced 51% YoY growth, outpacing the 15% growth of the entire protein supplement category


    Proliferation of Products

    In the last year, these plant-based items have seen the most growth in terms of product launches:

    50% Dairy Products

    28% Meals / Meal Kits

    24% Meat


    Taste Reigns Supreme

    Unsurprisingly, taste and nutrition are the two leading factors that drive consumers to choose plant proteins:

    52% Taste

    39% Health Concerns

    13% Environment

    11% Animal Rights

    10% Diet


    Is your brand looking to introduce consumers to its plant-based products? Contact us today to learn how our suite of experiential-led services can help you build brand awareness, encourage product trial, and earn lifelong loyalists.