• How Target Took Big Risks and Reaped Even Bigger Rewards

    How Target Took Big Risks and Reaped Even Bigger Rewards

    As competition increases and brands vie to stay relevant, the strategic dilemma brands are often faced with is one that transcends just the marketing industry: should I take a risk or should I go with a “safer” bet? However, as the old adage goes, “nothing ventured, nothing gained.” While sometimes a safer bet seems like the most rational approach, some instances dictate taking risks —risks that, in turn, reap rewards that would’ve never otherwise been realized, helping differentiate the brand and grow mindshare. 

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  • What Trolli Teaches Us About Marketing to Gen Z

    What Trolli Teaches Us About Marketing to Gen Z

    While many brands continue to take steps to pull in the coveted millennial demographic, others are trying to get ahead of the curve with their successors, Generation Z.

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  • Warriors For A Cure Raises Nearly $116,000 For Pediatric Cancer Research

    Warriors For A Cure Raises Nearly $116,000 For Pediatric Cancer Research

    NORWALK, CT ­– Warriors for a Cure is a Fairfield County team of mostly Wilton and Norwalk residents that has participated for the last four years in Alex’s Million Mile Run, raising money to benefit Alex’s Lemonade Stand Foundation and its pediatric cancer research work. Yesterday, Wednesday, Nov. 16, Warriors for a Cure team leaders Jeff Snyder and David Pennino presented a check for $115,822 to Jay Scott, the founder of Alex’s Lemonade Stand.

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  • Do Influencer Conferences Still Work For Brands?

    Do Influencer Conferences Still Work For Brands?

    Alecia Dantico, the GM of our Chicago office, is a veteran of the influencer conference circuit, with a decade of experience in the space. But, after years of deep involvement, she became jaded by the same faces and the same conversations at conference after conference. Sure, the technology and toolsets had evolved, but the influencer community seemed stuck on the same, tired topics and generic brand experiences.

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  • For 4th Year, Warriors for a Cure Aims to Lead U.S. in Cancer Research

    For 4th Year, Warriors for a Cure Aims to Lead U.S. in Cancer Research

    It’s tough to humble a guy who has run the Grand Canyon–twice. Or who ran a 34-mile trail in Iceland this past summer, all the while nursing a torn meniscus. But each September, when Wilton comes together to raise money to fight cancer as the Warriors for a Cure team under his leadership, Wilton resident Jeff Snyder is exactly that.

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  • Have Digital Influencers Become The New Celebrity Endorsement?

    Have Digital Influencers Become The New Celebrity Endorsement?

    Buying a car has always been a simple process. One can simply stroll into the dealer, decide on a model, pick a color and sign the papers. With research tools like TrueCar and Cars.com, the process of finding the right car at the right price has become even easier.

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  • Inspira Marketing Wins 2016 Ex Award For SnugMobile

    Inspira Marketing Wins 2016 Ex Award For SnugMobile

    The winners of the 2016 Ex Awards were announced on Wednesday, May 4 at the Event Marketer Summit in Denver, Co. where Inspira Marketing was awarded the Ex Award for "Best Vehicle Design."

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  • Inspira Marketing Group Recognized for Outstanding Performance by Diageo North America

    Inspira Marketing Group Recognized for Outstanding Performance by Diageo North America

    Inspira Marketing Group is pleased to announce that it has received the 2016 Diageo Supplier of the Year award for their work with Diageo Spirits and Guinness USA. The 5th Annual Diageo North American Supplier Awards honor excellence in quality, service, collaboration and execution resulting in significant contributions to Diageo's success. 

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  • Avoid a Culture Clash: 3 Ways to Find the Best Agency for Your Brand

    Avoid a Culture Clash: 3 Ways to Find the Best Agency for Your Brand

    Is it time to say “I do” to your new marketing partner?

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  • Four Ways to Measure Your Experiential Marketing Campaign

    Four Ways to Measure Your Experiential Marketing Campaign

    Experiential marketing (brand messaging that a consumer can touch, view, or otherwise feel within a physical space—i.e., an experience) is unlike any other form of marketing: No social media post, email attachment, mailer, or television advertisement can inspire, evoke emotion, and generate brand loyalty as much via a single experience.

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