On June 4th, IHOP tweeted out to the world that the restaurant’s name would be changing to IHOb, with an announcement of what the ‘B’ represented to come on June 11th.MORE
It’s no secret to marketers that social media has changed the game for branded experiences. Though experiential was once confined solely to an event footprint, social media now allows activations to transcend the physical space – and amass a notable amount of impressions along the way.MORE
Influencer marketing is more popular than ever before, and anyone who paid attention to Coachella should already know that. I mean, did you see all the branded content?
Last month, Amazon announced that its Prime membership has exceeded 100 million subscribers worldwide. What once was just a website for selling books is now the world’s biggest and most influential retailer. However, the ubiquity of Prime has made it such that most of this retail happens online.MORE
As experiential marketing now represents a bigger piece of the marketing puzzle, brands have a new challenge before them: How do I leverage experiential to enhance my relationship with consumers? While banner ads and commercials can be blocked, muted, or skipped, participating in a brand experience is a conscious choice for consumers. Despite the choice involved, brands can still come off as annoying. So, how do you avoid that result?MORE