• Infographic: Consumer Insights on The Zagonist

    Infographic: Consumer Insights on The Zagonist

    Developing an understanding of your consumer beyond traditional demographics is essential for brands. Forward-thinking marketers know that people make decisions based on emotion, who they aspire to be, and how they perceive themselves.

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  • The Case for Cause

    The Case for Cause

    Experiential Marketing for Purpose-Driven Brands

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  • Infographic: Why Instagram Adds Snap to Your Next Experiential Marketing Campaign

    Infographic: Why Instagram Adds Snap to Your Next Experiential Marketing Campaign

    While other platforms may be losing users (we’re looking at you Facebook and Twitter), Instagram is in high-growth mode. Between 2017 and 2020, Instagram is expected to grow its user base by almost 7% to reach 95 million users in the U.S. alone. Moreover, researchers found that Instagram users are more engaged and actively follow brands on the platform.

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  • The Value of Experiential: Measuring ROI

    The Value of Experiential: Measuring ROI

    Digital marketing experts estimate that consumers see or hear up to 4,000 advertising messages per day. This constant flood of ads has forced consumers to be much more selective in the content they choose to engage with. While it may be easier than ever to target your audience through digital ads, marketers have to ask themselves whether or not their intended consumer is seeing the ad or, worse, finding it annoying rather than informative.

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  • Employee Spotlight: Chelsey Brick

    Employee Spotlight: Chelsey Brick

    We're excited to welcome Chelsey Brick to the Inspira team as our Talent Acquisition Associate! Her personal motto? "Each morning, we are born again. What we do today is what matters most." To get to know Chelsey better, read along in this edition of the Employee Spotlight!

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  • How Direct-to-Consumer Brands Fuel Growth Through Experiential Marketing

    How Direct-to-Consumer Brands Fuel Growth Through Experiential Marketing

    Recently, Blue Apron announced a series of pop-up events that will be happening nationwide. These include a retail location in New York with cooking classes and panels, mobile activations in Los Angeles, San Francisco, and Seattle, and culinary-inspired movie nights in Minneapolis, Dallas, and Austin.

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  • Employee Spotlight: Dan Sullivan

    Employee Spotlight: Dan Sullivan

    A native of Long Island, NY and resident of Wilton, CT, Dan Sullivan joins Inspira as our Chief Engagement Officer. With a mantra of "I never lose. I either win or I learn," he's sure to be a major asset to the team. To get to know Dan more, read along in this edition of the Employee Spotlight!

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  • How Brands Can Profit From Consumer Experiences

    How Brands Can Profit From Consumer Experiences

    It’s 3:00 PM and you’re on your third cup of coffee. For some reason, no matter how hard you try, you can’t escape the exhaustion. Worse still, you can’t leave for the day because you have to finalize your presentation for the board meeting tomorrow. Wouldn’t a nap be ideal right about now?

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  • Employee Spotlight: Jade Axman

    Employee Spotlight: Jade Axman

    Hailing from New Haven, Connecticut, Jade Axman is our team’s Social Media & PR Coordinator. To get to know her more, read along in this edition of the Employee Spotlight!

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  • Three Beverage Styles That Are Booming This Summer

    Three Beverage Styles That Are Booming This Summer

    If you’ve stepped inside the local beverage store recently, you’ve undoubtedly noticed the countless options available to you when it comes to beer. And, if you weren’t following the beverage business closely, you’d probably conclude that it means the craft beer boom is alive and well.

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