If you’ve stepped inside the local beverage store recently, you’ve undoubtedly noticed the countless options available to you when it comes to beer. And, if you weren’t following the beverage business closely, you’d probably conclude that it means the craft beer boom is alive and well.MORE
The recent launch of IGTV, Instagram’s latest venture, has made a splash in the marketing world thus far. As opposed to Instagram stories (15 seconds) and traditional feed posts (60 seconds) that have strict time constraints, IGTV presents an opportunity for brands and influencers seeking to share long-form video content.
On June 19th, Chief Marketer celebrated the best experiential marketing campaigns of the year at the 28th annual PRO Awards Gala. We are excited to announce that Inspira won a Bronze PRO Award for Best Campaign Targeting Millennials for our work with Hefty.
Now that the Cannes Lions Festival is in the rearview mirror, we at Inspira have been looking back on some of the industry's finest work from the past year. From hit commercials and PR stunts to festival activations and pop-up shops, there's been lots of work for marketers to be proud of.MORE
On June 4th, IHOP tweeted out to the world that the restaurant’s name would be changing to IHOb, with an announcement of what the ‘B’ represented to come on June 11th.MORE
It’s no secret to marketers that social media has changed the game for branded experiences. Though experiential was once confined solely to an event footprint, social media now allows activations to transcend the physical space – and amass a notable amount of impressions along the way.MORE
Influencer marketing is more popular than ever before, and anyone who paid attention to Coachella should already know that. I mean, did you see all the branded content?
Last month, Amazon announced that its Prime membership has exceeded 100 million subscribers worldwide. What once was just a website for selling books is now the world’s biggest and most influential retailer. However, the ubiquity of Prime has made it such that most of this retail happens online.MORE