• Employee Spotlight: Sean Hannigan

    Employee Spotlight: Sean Hannigan

    Hailing from Chicago, IL, Sean Hannigan joins the Inspira team as a Division Lead on our Activation Army team. To get to know Sean, read along in this edition of the Employee Spotlight!

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  • Infographic: Unpacking the Travel Consumer's Journey

    Infographic: Unpacking the Travel Consumer's Journey

    From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.

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  • Retail Isn't Dead, It's Coming Alive

    Retail Isn't Dead, It's Coming Alive

    We’ve all heard about the death of retail. Malls have turned into ghost-towns as iconic department stores are slowly withering away. This year alone, almost 4,500 U.S. store closures have been announced, while only about half that have opened. Analysts attribute retail’s downfall to a number of factors: the effects of the Great Recession, technology (mobile and the rise in e-commerce), increased competition from Amazon, and a shift in consumer spending habits - primarily, investing in experiences over goods.

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  • How Experiential Helps Brands Break Barriers to Entry

    How Experiential Helps Brands Break Barriers to Entry

    As a lifelong hockey fan, I’ve always felt a tinge of jealousy about the NHL being less popular than the NFL, NBA, and MLB. Why don’t people love my sport?

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  • Infographic: Future-Proofing Sports With Experiences

    Infographic: Future-Proofing Sports With Experiences

    Anyone who follows the world of professional sports can see that the landscape is changing - and rapidly, at that. Audiences like Millennials have come of age and, with that, are wielding their purchasing power. The way that they consume sports is changing, too, with many eschewing cable television for direct-to-consumer offerings and mobile apps.

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  • Inspira Marketing and PAWS Team Up For 4 Legged 4K

    Inspira Marketing and PAWS Team Up For 4 Legged 4K

    Calling all pet parents and furry friends alike! On August 26th, National Dog Day, Inspira Marketing Group worked alongside the Pet Animal Welfare Society of Norwalk (PAWS) to put on the 4 Legged 4K, a benefit to raise funds for the local no-kill animal shelter. Held at Norwalk’s Taylor Farms, the event included a 4K walk and post-walk ‘Yappy Hour’ for pets and their owners.

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  • Employee Spotlight: Natalie Barnes

    Employee Spotlight: Natalie Barnes

    A lover of travel and a well-made cocktail, Natalie Barnes joins our team as a Division Lead on the Activation Army program. To get to know her more, read along in this edition of the Employee Spotlight!

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  • Infographic: Accelerating the Auto Buyer Journey

    Infographic: Accelerating the Auto Buyer Journey

    Years ago, consumers would visit an average of five auto dealerships before purchasing a car. Today, they visit an average of two. Even before consumers sit in the driver’s seat, they’ve already spent hours researching auto brands online. And, by the time they reach the dealer, most have already decided on a brand, or more specifically, a model.

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  • 10 Things Brands Need to Know About Gamers

    10 Things Brands Need to Know About Gamers

    Gaming is growing! In 2013, 58% of U.S. population ages 13+ were into gaming. Today, 66% percent say they regularly play video games. And, by 2020, the global video game market is expected to be worth over $90 billion. Gaming has become an integral part of the mainstream entertainment diet. In fact, 11% of gamers' leisure time is spent playing video games or engaging in eSports. Interestingly, time spent on in-person social activities continues to capture more share among gamers, pointing to a potential opportunity for content creators to further engage gamers through social or group play experiences.

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  • Infographic: Understanding Millennials and Money

    Infographic: Understanding Millennials and Money

    By 2019, the Millennial population in the U.S. will exceed any other generation in the nation. Although they are often stereotyped as self-obsessed and fiscally irresponsible, Millennials are, in fact, thriftier and more concerned about their financial wellness than their predecessors were at the same age.

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