• Employee Spotlight: Taylor Wilkes

    Employee Spotlight: Taylor Wilkes

    A native of Merrimack, NH and a proud Fairfield Stag, Taylor Wilkes recently joined the Inspira team as a Regional Field Manager. To get to know her better, read along in this edition of the Employee Spotlight!

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  • Four Top Takeaways from CES 2019

    Four Top Takeaways from CES 2019

    Each year, hundreds of thousands of tech-lovers and tech brands from around the world descend upon Las Vegas for the Consumer Electronics Show (CES). The annual event is a global stage on which next-generation consumer technologies are introduced to the marketplace. While some of these innovations are as simple as a voice-powered alarm clock for your bedroom, others are audacious, boundary-pushing technologies that could very well change the way the world works. With that, let’s take a look at some of the most innovative products that were introduced this year and evaluate what they mean for us going forward.

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  • Employee Spotlight: Courtney Maher

    Employee Spotlight: Courtney Maher

    Originally hailing from Sydney, Australia, Courtney Maher recently joined our team as a Regional Field Manager. To get to know her better, read along in this edition of the Employee Spotlight!

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  • Infographic: Understanding Influencers

    Infographic: Understanding Influencers

    Influencer marketing is a core component of almost every brand’s marketing strategy. Recent studies found that about three quarters of all brands currently work with influencers in some capacity and 84% of brands plan to increase their influencer marketing spend in 2019. Although marketers are investing in the tactic, it’s also important to understand how influencers themselves engage with brands. Here, we shed some light on how established influencers prefer to work with brands to ensure successful collaborations.

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  • Five Tips to Boost Your Influencer Marketing Efforts in 2019

    Five Tips to Boost Your Influencer Marketing Efforts in 2019

    It’s official: influencer marketing has hit the mainstream. According to Social Media Today, influencer marketing is already estimated to be a $1.5 billion industry, with 84% of brands reporting that they plan to increase those expenditures in 2019. What used to be a murky field of marketing has now developed quite a bit of process, and marketers have gone from wondering what influencer marketing is to wondering how to optimize their efforts.

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