• Warriors for a Cure Go the Distance for Pediatric Cancer

    Warriors for a Cure Go the Distance for Pediatric Cancer

    This September, in honor of National Childhood Cancer Awareness month, our team is participating in the annual Alex’s Million Mile initiative. This month-long event, hosted by the Alex’s Lemonade Stand Foundation, calls for teams from across the country to walk, run, and ride a collective total of one million miles before the month is up in order to raise awareness and funds for pediatric cancer research.

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  • Why Brands Should Take a Look at Twitch

    Why Brands Should Take a Look at Twitch

    For brands, connecting with younger consumers remains one of the most tried-and-true methods for building a loyal following. However, in today’s increasingly cluttered digital landscape, it’s getting more difficult to reach younger audiences en masse. Whether it’s through ad-blocking while surfing the internet or avoiding commercials by watching streaming services such as Netflix, younger consumers are seeing fewer and fewer traditional advertisements.

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  • 5 Tips to Boost Your Brand's Instagram Engagement in 2019

    5 Tips to Boost Your Brand's Instagram Engagement in 2019

    Last year, Instagram reached one billion active monthly users, surpassing that of parent company Facebook and once-competitor Snapchat. But. between constant algorithm alterations, experimental changes, and a surplus of daily content, it’s becoming more difficult than ever to create engaging posts for your audience on “The ‘Gram.” And, with more than 80% of businesses considering engagement to be their most important metric, this poses a major concern for brands and influencers alike.

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  • Infographic: Championing Female Sports Fans

    Infographic: Championing Female Sports Fans

    This football season, it's likely that you'll see plenty of commercials depicting men on a couch. The reality, though, is that women are big sports fans, too. Driven by expanded youth sports participation and the rise of professional women's sports leagues, female sports interest is on the rise. Here, we'll take a look at the age breakdown of female sports fans, their favorite sports/leagues to watch, their favorite athletic brands, and where to reach them while they're watching the game.

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  • 4 Ways to Make the Most of Your Marketing Budget

    4 Ways to Make the Most of Your Marketing Budget

    In recent years, experiential marketing has earned a great deal of praise due to its effectiveness in creating one-on-one connections with consumers through the live experiences that they so crave. As a result, brand marketers now consider experiential to be a key part of their marketing mix.

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  • 10 Things You Need to Know About Tik Tok

    10 Things You Need to Know About Tik Tok

    In the fast-paced world that is the internet, keeping up with all the latest trends can be a challenge. Even those of us who fancy ourselves as trend-spotters, your author included, will recognize that there are plenty of blind spots to be uncovered on the world wide web.

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  • How to Get Media Coverage for Your Experiential Marketing Event

    How to Get Media Coverage for Your Experiential Marketing Event

    We know that experiential marketing can be an extremely effective way for brands to make one-on-one connections with consumers, build brand awareness, and increase brand loyalty. However, you can take the buzz around your activation to the next level by getting the media involved.

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  • Looking Back on the Summer of (Hard) Seltzer

    Looking Back on the Summer of (Hard) Seltzer

    According to analysis from UBS, the hard seltzer category is currently a $550 million business, and it could be worth up to $2.5 billion by 2021. Likewise, Nielsen tells us that the category has grown 200% over the past year, with 164.3% of that coming from the month of July alone. Added together, these numbers seem to confirm what we’ve already seen with our eyes this summer: hard seltzer is here to stay.

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  • Infographic: Inside the Rise of Sports Gambling

    Infographic: Inside the Rise of Sports Gambling

    Since the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992, a number of states have moved to legalize sports gambling for their constituents. And, with the American Gaming Association estimating the illegal sports betting market at $150 billion, there's a ton of money to be made. In this infographic, we check in on sports fan sentiments on gambling, the top reasons they choose to gamble, and the sports they're most likely to gamble on.

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  • How Summoning the Subconscious Can Take Your Experiential Campaign to the Next Level

    How Summoning the Subconscious Can Take Your Experiential Campaign to the Next Level

    As humans, we’re subjected to countless marketing messages each and every day. Whether it’s while scrolling through social media, driving by a billboard, watching ads on television, or seeing a brand activation at an event, these messages are practically unavoidable.

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