• How CPG Brands Can Benefit from the Pop-Up Shop

    How CPG Brands Can Benefit from the Pop-Up Shop

    The pop-up shop has long been a staple of experiential marketing, piquing interest of passersby all the way from Brooklyn to Beijing. Still, marketing minds across the world continue to design different iterations of these popular experiences. Many of these have come in the form of fashion brands going brick-and-mortar to bring their brands to life, with the likes of Swedish watchmaker Daniel Wellington and menswear specialist Bonobos among those getting in on the action.

  • Employee Spotlight: Chris Mariani

    Employee Spotlight: Chris Mariani

    In this Employee Spotlight, we spend some time with another member of our HR team, Chris Mariani. Chris is our Manager of Talent Acquisition and comes to us from Priceline.com. Here's a bit more on Chris:

  • Employee Spotlight: Steve Winkel

    Employee Spotlight: Steve Winkel

    Meet Steve Winkel! Steve joins Inspira as the VP of People and Culture. Want to get to know Steve? Read on...

  • Employee Spotlight: Jeremy Litchfield

    Employee Spotlight: Jeremy Litchfield

    Meet the latest addition to our team, Jeremy Litchfield. In addition to working at Inspira, Jeremy owns and runs his own outdoor apparel brand with his wife in his home state of Maine. Want to get to know more about Jeremy? Read on...

  • Three Things to Know from SXSW 2017

    Three Things to Know from SXSW 2017

    SXSW has always been always been a hot topic amongst marketers, and these days, it is no different. However, conversation in recent years has been surrounded by scrutiny. Those who have long made the annual trek to Austin will readily remind you that, “it’s not what it used to be.” Still, as cries from purists and pundits proliferate, the reality is that SXSW still represents a one-stop shop for the up-and-coming trends and technologies — each of which will have a residual effect on how marketers curate the next iteration of experiences for their consumer base.

  • When it Comes to Experiences, One Size Does Not Fit All

    When it Comes to Experiences, One Size Does Not Fit All

    Apple has long been among the world’s most innovative companies when it comes to advertising, so it goes without saying that their efforts should be closely monitored. That’s why all eyes were on Apple when they revealed that they were restructuring their relationship with their ad agency, TWBA\Media Arts Lab.

  • Five Rules to Live By When Developing a Mobile Tour

    Five Rules to Live By When Developing a Mobile Tour

    As marketers have found more channels and means to communicate their message, the number of branded messages that consumers are exposed to on a given day has ballooned to nearly 5,000. The residual effect has left consumers largely immune to marketing messages, allowing only 100 or so to permeate through their attention wall.

  • Employee Spotlight: Halle Gavrielidis

    Employee Spotlight: Halle Gavrielidis

    This week, we got to know our new Junior Analyst, Halle! Halle recently graduated from UConn and started out as an intern here at Inspira.

  • Employee Spotlight: Blake Bentzen

    Employee Spotlight: Blake Bentzen

    Say hello to our newest team member, Blake Bentzen. 

  • How Target Took Big Risks and Reaped Even Bigger Rewards

    How Target Took Big Risks and Reaped Even Bigger Rewards

    As competition increases and brands vie to stay relevant, the strategic dilemma brands are often faced with is one that transcends just the marketing industry: should I take a risk or should I go with a “safer” bet? However, as the old adage goes, “nothing ventured, nothing gained.” While sometimes a safer bet seems like the most rational approach, some instances dictate taking risks —risks that, in turn, reap rewards that would’ve never otherwise been realized, helping differentiate the brand and grow mindshare. 

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