Generation Z isn’t your typical generation of teens. Instead of following trends, they set them; they’re media savvy, sophisticated, and acutely attuned to marketing hype. To win GenZ, brands must be clear about what they stand for, build trust, and provide opportunities for engagement and co-creation. Here, we look at who they are, their social media preferences, and how brands can connect with these 80 million consumers who influence nearly $4 billion in discretionary spending.MORE
In an era of change and constantly fluctuating expectations, it can be a challenge for brands to remain relevant. Generations grow older, demographics and preferences blur, and media consumption changes, forcing marketers to adapt their tactics to authentically tap into those audiences. That’s why identifying opportunities to build affinity and relevance through experience, as well as alignment with like-minded brands, is critical.MORE
September is National Childhood Cancer Awareness Month.MORE
Research shows that consumers who participate in rewarding experiential brand engagements are 25% more loyal and 200 times more likely to recommend the brand or product. As consumers grow increasingly skeptical of advertising messages, creating one-to-one engagements builds brand trust. And, when consumers recommend the brands they love to friends and family, 83% of Americans say they are more likely to purchase that product or service.
Although Millennials will always be a valuable target for marketers, a new and equally powerful generation of consumers is emerging: Generation Z. Born between 1996 and 2010, this cohort is often referred to as the iGeneration. They have never known the world without the internet, mobile technology, or opinion-influencing peers. They are unapologetically themselves, endeavor to stand out rather than fit in, and are much more sophisticated in their relationships with brands.MORE
The world of gaming has grown in leaps and bounds over the last few decades, with advances in technology leading to increasingly realistic graphics, better overall gameplay, and the advent of online functionality. Today, the gaming industry continues to see explosive growth, and nowhere is it more evident than in the business of esports.MORE