• Infographic: Making Sense of March Madness

    Infographic: Making Sense of March Madness

    Though not quite as ubiquitous as the NBA or NCAA football, NCAA basketball has a large following in the U.S., with over 58% of the population interested in the March Madness tournament. Whether it’s at the games, at the bar, or at home on the television, brands will be looking to reach these consumers. In order to get the most out their investments, though, brands must have a deep understanding of who these fans really are, what they love, and where they can be reached.

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  • Employee Spotlight: Dan Lanzilli

    Employee Spotlight: Dan Lanzilli

    Hailing from our home of Norwalk, Connecticut, Dan Lanzilli recently joined the Inspira team as an Account Director. To get to know him better, read along in this edition of the Employee Spotlight!

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  • Inspira Honors International Women’s Day

    Inspira Honors International Women’s Day

    International Women's Day is a global celebration of the social, economic, cultural, and political achievements of women. Today, women of Inspira share their perspectives on how to stay inspired and motivated, cultivate empowerment in the workplace, and make strides toward a balanced future.

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  • Three Things to Know When Marketing to Moms

    Three Things to Know When Marketing to Moms

    As marketers, we have a problem on our hands. Mothers make up one of the largest consumer groups out there, yet fewer than half of them feel understood by marketers. What gives? Despite how important moms are to brands – especially those brands in the CPG category – many marketers have failed to adapt their approach to this constantly evolving demographic.

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  • Employee Spotlight: Farah Brigante

    Employee Spotlight: Farah Brigante

    Hailing from Hartsdale, New York, Farah Brigante recently joined the Inspira team as Creative Director. To get to know her better, read along in this edition of the Employee Spotlight!

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  • Infographic: What Cocktails are Shakin' in America's Bars?

    Infographic: What Cocktails are Shakin' in America's Bars?

    Whether it’s enjoying a mimosa at brunch or a late-night martini, consumers agree that there’s nothing like a well-crafted drink. But, instead of trying to mix the perfect cocktail at home, Americans prefer to leave it to the professionals. Here, we look at on-premise cocktail consumption to discover the emerging marketplace trends and consumer preferences.

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  • Hack the Amazon Search Bar With These Three Ways to Boost Your Brand

    Hack the Amazon Search Bar With These Three Ways to Boost Your Brand

    In fewer than 25 years, Amazon has captured almost half of all e-commerce sales and revolutionized the way we shop. Amazon has mastered personalization at scale through innovations in machine learning and its commitment to customer service.

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  • Four Content Strategies Every Experiential Campaign Needs

    Four Content Strategies Every Experiential Campaign Needs

    Face it: Ads are boring. Instead, consumers crave immersive brand experiences, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn't about showing off a product -- it’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.

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  • Infographic: The Future of Non-Alcoholic Beverages

    Infographic: The Future of Non-Alcoholic Beverages

    In the world of non-alcoholic beverages, Americans are always excited to try the latest, most exciting products – and brands have taken notice. Whether it was sparkling waters, coffees, teas, or anything in between, brands flooded the market with more than 4,000 new product launches in the year of 2018. Here, we take a look at trends from those beverage innovations and what they tell us about the future of the non-alcoholic beverage category.

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  • Employee Spotlight: Maddie Hubler

    Employee Spotlight: Maddie Hubler

    Maddie Hubler, a native of Ridgefield, Connecticut and graduate of the University of Iowa, recently joined the Inspira team as an Associate on the Planning & Measurement team. To get to know Maddie better, read along in this edition of the Employee Spotlight.

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