Though not quite as ubiquitous as the NBA or NCAA football, NCAA basketball has a large following in the U.S., with over 58% of the population interested in the March Madness tournament. Whether it’s at the games, at the bar, or at home on the television, brands will be looking to reach these consumers. In order to get the most out their investments, though, brands must have a deep understanding of who these fans really are, what they love, and where they can be reached.MORE
International Women's Day is a global celebration of the social, economic, cultural, and political achievements of women. Today, women of Inspira share their perspectives on how to stay inspired and motivated, cultivate empowerment in the workplace, and make strides toward a balanced future.MORE
As marketers, we have a problem on our hands. Mothers make up one of the largest consumer groups out there, yet fewer than half of them feel understood by marketers. What gives? Despite how important moms are to brands – especially those brands in the CPG category – many marketers have failed to adapt their approach to this constantly evolving demographic.MORE
Whether it’s enjoying a mimosa at brunch or a late-night martini, consumers agree that there’s nothing like a well-crafted drink. But, instead of trying to mix the perfect cocktail at home, Americans prefer to leave it to the professionals. Here, we look at on-premise cocktail consumption to discover the emerging marketplace trends and consumer preferences.MORE
In fewer than 25 years, Amazon has captured almost half of all e-commerce sales and revolutionized the way we shop. Amazon has mastered personalization at scale through innovations in machine learning and its commitment to customer service.MORE
Face it: Ads are boring. Instead, consumers crave immersive brand experiences, and brands that provide these experiences earn lasting love and loyalty from their audiences. This isn't about showing off a product -- it’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.MORE
In the world of non-alcoholic beverages, Americans are always excited to try the latest, most exciting products – and brands have taken notice. Whether it was sparkling waters, coffees, teas, or anything in between, brands flooded the market with more than 4,000 new product launches in the year of 2018. Here, we take a look at trends from those beverage innovations and what they tell us about the future of the non-alcoholic beverage category.