• Tips on Developing Your Brand's Instagram Aesthetic

    Tips on Developing Your Brand's Instagram Aesthetic

    Since its launch back in 2010, Instagram has become one of the major stakeholders in the world of social media. With over 95 million photos posted on the app each day according to Sprout Social, it’s now more important than ever to produce branded content that stands out from the endless corporate clutter. The fix? Establishing an aesthetic for your brand.

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  • Employee Spotlight: Katie Mitchell

    Employee Spotlight: Katie Mitchell

    After starting with us as a summer intern following graduation from the University of Kentucky, Katie Mitchell joined the Inspira team full-time as an Account Coordinator. Her mantra? Life doesn’t start before coffee. Get to know more about Katie below in this edition of the Employee Spotlight!

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  • How Marketers Can Win by Going Against the Grain

    How Marketers Can Win by Going Against the Grain

    Like any other industry, marketing is a world in which trends emerge. And, when brands and marketers see those trends developing, there’s a natural desire to emulate and ride the coattails. Everyone wins, right? Not quite. Sometimes, those trends are leveraged to perfection, but other uses can leave a lot to be desired. In reality, the results vary greatly on a case-by-case basis.

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  • Finding Your Brand’s Social Media Voice

    Finding Your Brand’s Social Media Voice

    When MoonPie so boldly told Kaela that she should spell her name with a “y”, we all forgot for a moment that we were witnessing an interaction between consumer and brand. And, when Old Spice tweeted to Taco Bell that their fire sauce was falsely advertised because it didn’t actually contain fire, consumers laughed and rallied from the sidelines. 

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  • Employee Spotlight: Allison Young

    Employee Spotlight: Allison Young

    Say hello to the newest addition to the HR team, Allison Young! Allison joins us as an HR Specialist and, given her altruistic nature, it's no wonder why she's a fit for the team. Wanna know more? Read on...

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  • 3 Ways Marketers Can Take Advantage of the Holidays

    3 Ways Marketers Can Take Advantage of the Holidays

    For citizens across the globe, the holiday season provides an opportunity to spend time with families, to give back, and to show appreciation for one another.

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  • Why Experiential Should Be At the Heart of Business Strategy

    Why Experiential Should Be At the Heart of Business Strategy

    What do Cadillac, Old Spice, and Lego all have in common? They each have had to make a significant business decision that would change the future of their respective brands and put them back into the hearts and minds of consumers.

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  • Employee Spotlight: Maureen Jones

    Employee Spotlight: Maureen Jones

    A Connecticut native with an extensive marketing background, Maureen Jones joins our team as Account Director. Her mantra?  Do or do not. There is no try. Get to know more about Maureen below...

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  • How CPG Brands Can Benefit from the Pop-Up Shop

    How CPG Brands Can Benefit from the Pop-Up Shop

    The pop-up shop has long been a staple of experiential marketing, piquing interest of passersby all the way from Brooklyn to Beijing. Still, marketing minds across the world continue to design different iterations of these popular experiences. Many of these have come in the form of fashion brands going brick-and-mortar to bring their brands to life, with the likes of Swedish watchmaker Daniel Wellington and menswear specialist Bonobos among those getting in on the action.

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  • Employee Spotlight: Chris Mariani

    Employee Spotlight: Chris Mariani

    In this Employee Spotlight, we spend some time with another member of our HR team, Chris Mariani. Chris is our Manager of Talent Acquisition and comes to us from Priceline.com. Here's a bit more on Chris:

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