As consumers have come to value experiences over things, travel has seen a significant rise in popularity. As a result, consumers have come to expect more from the hotels they do business with. Whether it's making sure that the technology in each room is commensurate with their standards or looking into the local experiences that the hotel makes available to guests, travelers want more. Here, we take a look at some of the pain points involved in today's hotel experience and how brands can adjust in order to win over the next generation of travel consumers.MORE
We are proud to announce that Inspira Marketing Group has been named one of the best small companies in America by Forbes Small Giants! This prestigious honor was bestowed upon 25 companies that are privately owned, share a commitment to being the best at what they do, provide stellar service to customers, serve their communities, and offer fulfilling, rewarding work to employees.MORE
If you subscribe to the old adage that holds it is much more expensive to acquire a new customer than to retain an old one, the numbers are looking bleak. According to Nielsen, 32% of Americans say they are more product-disloyal than they were five years ago, and despite brands’ best efforts to keep their top customers, it doesn’t look like that will change any time soon.MORE
Whether it’s in the world of food, automotive, or anything in between, advancements in technology have made it such that most businesses are constantly adapting to changing consumer demands. Yet, few categories move as quickly as beauty, where trends come quickly and often recede into the background at a moment’s notice.MORE
As experiential marketers, we’ve long understood the value of making one-to-one connections with consumers. By getting closest to the customer, we’re able to educate and engage in ways that some other forms of marketing simply cannot. However, while the value of experiential has always seemed rather intuitive, it has been challenging to quantify its impact to brands. In this infographic, we take a look at consumers’ growing desire for live experiences and why experiential should be part of your marketing mix.
Members of Gen Z have never known the world without the internet, mobile technology, or opinion-influencing peers. And, with the oldest members of the generation turning 22 in 2019, many aren’t even old enough for full-time employment. Still, it’s clear that their tastes are already leaving an indelible mark on the world we live in. Whether it’s food, e-commerce, social media, or video, it’s important to understand where teens are spending their time and which brands they love the most in order tailor our products and services to this emerging demographic.MORE
With the majority of Millennials now in the workforce, and many of them in their prime spending years, we’re noticing many ways in which they are different from previous generations. Perhaps most notably, Millennials are taking longer than their predecessors to reach some of life’s major landmarks, such as marriage and buying a home. As a result, they’re taking that time and money and spending it elsewhere. One place where that money is being invested? Travel experiences.MORE
Since the establishment of the internet nearly 30 years ago, our world has completely transformed. The rise of e-commerce has helped Amazon grow from a small online bookstore to the world’s biggest and most influential retailer, and social media giants like Facebook, Instagram, and Twitter have become engrained in our daily lives. Still, though, technological advancements don’t come without their challenges, and consumers across the globe are speaking up. In this infographic, we take a look at how consumers feel about the digital world and how brands can appeal to these sentiments.MORE