The holidays can be stressful for everyone. But for moms, holiday shopping and entertaining can add to an already hectic schedule. Although they may be busy, new research into how moms feel about the season and the many ways they celebrate finds that most moms do believe it’s the most wonderful time of the year. Experiential marketing strategies can show busy moms exciting ways to entertain, introduce holiday-themed products, or make shopping fun through experiential pop-up boutiques.MORE
In 2017, online grocery sales exceeded the $31 billion mark. That number represents a 27% increase over 2016 and double that of 2015 – staggering growth in a short period of time for a fledgling industry. While the $31 billion accounts for only 3% of the total grocery market, the growth is hard to ignore. After all, the web-based grocery market is growing at a rate nearly ten times that of the overall grocery industry. And, that disparity should only continue to grow as stores add same-day pickup for online orders and online merchants ramp up same-day delivery.MORE
Generation Z isn’t your typical generation of teens. Instead of following trends, they set them; they’re media savvy, sophisticated, and acutely attuned to marketing hype. To win GenZ, brands must be clear about what they stand for, build trust, and provide opportunities for engagement and co-creation. Here, we look at who they are, their social media preferences, and how brands can connect with these 80 million consumers who influence nearly $4 billion in discretionary spending.MORE
In an era of change and constantly fluctuating expectations, it can be a challenge for brands to remain relevant. Generations grow older, demographics and preferences blur, and media consumption changes, forcing marketers to adapt their tactics to authentically tap into those audiences. That’s why identifying opportunities to build affinity and relevance through experience, as well as alignment with like-minded brands, is critical.MORE
September is National Childhood Cancer Awareness Month.MORE
Research shows that consumers who participate in rewarding experiential brand engagements are 25% more loyal and 200 times more likely to recommend the brand or product. As consumers grow increasingly skeptical of advertising messages, creating one-to-one engagements builds brand trust. And, when consumers recommend the brands they love to friends and family, 83% of Americans say they are more likely to purchase that product or service.