• Going the Distance for Pediatric Cancer

    Going the Distance for Pediatric Cancer

    September is National Childhood Cancer Awareness Month.

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  • Spot the Warrior Lemon in Wilton this Weekend to Help Fight Childhood Cancer

    Spot the Warrior Lemon in Wilton this Weekend to Help Fight Childhood Cancer

    It’s incredible the lengths some people will go to in order to raise money and help an important charity effort.

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  • The 2015 It List

    The 2015 It List

    There are a lot of lists out there. But if you're an experiential marketer, there's only one that counts. And you're lookin' at it.

    Thirteen years ago we started our It List to help event departments across the country better navigate a burgeoning industry—and its growing agency landscape. We curated our recommendations and then categorized the skills and strengths of the top shops to help brands funnel their RFPs and their budgets to the right partners for the job. And we helped offer a bit of perspective and organization to an up-and-coming marketing discipline that was generating great work, but was still a bit of a mystery to many brands.

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  • Snuggle's SnugMobile Gives New Yorkers the Warm and Fuzzies

    Snuggle's SnugMobile Gives New Yorkers the Warm and Fuzzies

    Snuggle, Sun Products' fabric softener and dryer sheets brand, offered New Yorkers a cozy retreat from the bitter cold on Friday, Feb. 13, with the introduction of the SnugMobile—a tricked out RV designed to generate a whole lot of love just in time for Valentine's Day.

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  • Inspira Marketing Receives Gold in Chief Marketer's Pro Awards

    Inspira Marketing Receives Gold in Chief Marketer's Pro Awards

    Just about every kid at one time or another dreamed of digging a tunnel straight through the earth's core and popping up on the other side of the globe. Microsoft and agencies Inspira Marketing and Interbrand implemented a 21st-century version of that fantasy to help position the technology brand as a provider of innovative and even fun solutions.

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  • Milo's Kitchen Targets Doggies With Treat Truck

    Milo's Kitchen Targets Doggies With Treat Truck

    There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo's Kitchen is traveling to dog-friendly events and company offices on the Milo's Treat Truck Tour, a sampling activation for dogs. The tour launched at Marina Green Park in San Francisco June 27 and wraps Sept. 7 at Adoptapalooza in New York City.

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  • Norwalk Firms Run 16,000 Miles To Fight Pediatric Cancer Research

    A team led by two Norwalk-based companies rallied together in the month of September to fight pediatric cancer by running 16,000 miles and raising $65,000 for Alex's Lemonade Stand Foundation.

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  • Committed To The Cause

    Alex's Lemonade Stand Foundation (ALSF) shares the vision of it's founder and creator, Alexandra "Alex" Scott—a cure for all children with cancer. When Alex, who was diagnosed with childhood cancer just before her first birthday, was four, she told her parents she wanted to set up a front-yard lemonade stand. Her plan: to give the money to doctors to help them find a cure.

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  • How Do You Sample Liquor When It's Not Allowed?

    Due to market legalities, wet sampling restrictions force marketers to rethink promotion strategies. Jim Beam tasked Inspira Marketing with introducing new flavors of Pinnacle Vodka in locations with these limitations.

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  • Inspira Marketing Receives Honorable Mention in PR Daily's Social Media Awards

    In less than ten years, social media has become communication professionals' best friend and fickle foe. With relative ease, customers can be targeted, support can be organized, discussions can flourish and grievances can be aired with ease. Simply put, social media is more a more powerful communication tool than anyone could have imagined.

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