• The Future of the Cannabis Industry

    The Future of the Cannabis Industry

    In 2012, Colorado and Washington became the first two states to legalize the recreational use of cannabis. Since then, eight more states (and the nation of Canada) have adopted similar measures and 33 states have passed legislation allowing for medical use of cannabis. Many expect that federal legalization will come within the next ten years, which means that the cannabis industry will only continue to grow in size and revenue.

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  • 4 Trends Shaping the Future of Food

    4 Trends Shaping the Future of Food

    As technological advances continue to reshape the world we live in, industries from automotive to financial services are undergoing great change. For the food and beverage industry, it’s no different. Whether it’s the chemical composition of the food that we eat, who is selling it, or where it’s being sold, brands must adapt their offerings to fit the need of the modern consumer. Here, we take a look at four trends that are shaping the future of the food industry.

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  • Infographic: Understanding American Travel Trends

    Infographic: Understanding American Travel Trends

    With American travel consumers starting to value experiences over material possessions, it's been a boon to the travel industry. Many are saving money to go on trips with their loved ones -- or even alone -- and others are willing to pick up a new job just to fund their next adventure. However, research from Expedia shows that no two travelers are the same. Here, we look at American travel consumers across generations to understand how they plan and what they like to do while they're away.

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  • 3 Ways Brands are Reinventing the Auto-Buying Experience

    3 Ways Brands are Reinventing the Auto-Buying Experience

    From connected phone applications and Apple CarPlay to 360º cameras, the automotive industry has seen some amazing technological advancements in recent years. Yet, despite all of the innovation happening to the cars themselves, the auto-buying experience has remained largely the same. While brands in other sectors have made great strides to offer fast, seamless purchase experiences, buying a car can be a fractured experience from the online discovery phase to in-person at the dealership.

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  • Infographic: Why Are Millennials Avoiding Credit Cards?

    Infographic: Why Are Millennials Avoiding Credit Cards?

    At 83 million strong, Millennials now make up one quarter of the U.S. population. As such a large group, they also represent $200 billion in spending power – the second-most of any generation behind Baby Boomers. Accordingly, it would behoove brands in the financial services industry to cater to this ascending group. However, finances are a touchy subject for Millennials, as evidenced by their feelings about credit cards. Here, we take a look at their behavior and concerns to understand how financial institutions can get Millennials interested in their offerings.

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  • 3 Ways to Take Your Brand from Dying to Disruptor

    3 Ways to Take Your Brand from Dying to Disruptor

    Today’s businesses are under the constant threat of competition. Thanks to rapid advances in technology and continually evolving consumer behavior, brands know that they must continue to adapt their products and services in order to avoid disruption.

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  • Infographic: Making Sense of March Madness

    Infographic: Making Sense of March Madness

    Though not quite as ubiquitous as the NBA or NCAA football, NCAA basketball has a large following in the U.S., with over 58% of the population interested in the March Madness tournament. Whether it’s at the games, at the bar, or at home on the television, brands will be looking to reach these consumers. In order to get the most out their investments, though, brands must have a deep understanding of who these fans really are, what they love, and where they can be reached.

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  • Employee Spotlight: Dan Lanzilli

    Employee Spotlight: Dan Lanzilli

    Hailing from our home of Norwalk, Connecticut, Dan Lanzilli recently joined the Inspira team as an Account Director. To get to know him better, read along in this edition of the Employee Spotlight!

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  • Inspira Honors International Women’s Day

    Inspira Honors International Women’s Day

    International Women's Day is a global celebration of the social, economic, cultural, and political achievements of women. Today, women of Inspira share their perspectives on how to stay inspired and motivated, cultivate empowerment in the workplace, and make strides toward a balanced future.

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  • 3 Things to Know When Marketing to Moms

    3 Things to Know When Marketing to Moms

    As marketers, we have a problem on our hands. Mothers make up one of the largest consumer groups out there, yet fewer than half of them feel understood by marketers. What gives? Despite how important moms are to brands – especially those brands in the CPG category – many marketers have failed to adapt their approach to this constantly evolving demographic.

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