In less than ten years, social media has become communication professionals' best friend and fickle foe. With relative ease, customers can be targeted, support can be organized, discussions can flourish and grievances can be aired with ease. Simply put, social media is more a more powerful communication tool than anyone could have imagined.MORE
In it's ninth year, Chance for Life is Washington's largest charity poker tournament event. More than 200 players will compete to win the grand prize of a $10,000 seat at the World Series of Poker tournament in Las Vegas. Last year's event alone brought in over $100,000. Since its inception in 2005, Chance for Life has raised nearly 1 million dollars for spinal cord tumor research.MORE
CEO and founder of Inspira Marketing, Jeffrey Snyder, was recently interviewed on the changes in the experiential marketing space, the importance of demographics and most importantly, what he would freeze in a time capsule. His insightful responses shed some light on the ever-changing marketing industry and the effect that social media plays in engagement today. Read Interview Here!MORE
Kicking off a multi-year partnership as official laundry products sponsor of Little League Baseball and Softball, Sun Products' All detergent and Snuggle fabric softener brands activated a game experience and special promotions at this year's Little League World Series held in Williamsport, PA, Aug. 15 to 25.MORE
For more than a decade the editors of Event Marketer have allowed agencies across the country to apply for what has become the first, only, most respected, most trusted and most used listing of top event marketing agencies. For brand marketers, the It List is an invaluable resource that helps newbies and seasoned pros alike get a sense of who they can trust with their business based on any number of criteria. Congratulations to this year's top 100 agencies! See top 100 Agencies hereMORE
We are so excited to be named the Silver Winner in the 2013 Ex Awards Best In-Store Event Program category for our Giovanni Rana USA experiential sampling initiative!MORE
Do anything interesting this past weekend? Maybe fix things around the house, watch a football game, or perhaps go apple and pumpkin picking with the kids?