• The Case for Cause

    The Case for Cause

    Experiential Marketing for Purpose-Driven Brands

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  • How Direct-to-Consumer Brands Fuel Growth Through Experiential Marketing

    How Direct-to-Consumer Brands Fuel Growth Through Experiential Marketing

    Recently, Blue Apron announced a series of pop-up events that will be happening nationwide. These include a retail location in New York with cooking classes and panels, mobile activations in Los Angeles, San Francisco, and Seattle, and culinary-inspired movie nights in Minneapolis, Dallas, and Austin.

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  • Why Experiential Should Be At the Heart of Business Strategy

    Why Experiential Should Be At the Heart of Business Strategy

    What do Cadillac, Old Spice, and Lego all have in common? They each have had to make a significant business decision that would change the future of their respective brands and put them back into the hearts and minds of consumers.

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  • How CPG Brands Can Benefit from the Pop-Up Shop

    How CPG Brands Can Benefit from the Pop-Up Shop

    The pop-up shop has long been a staple of experiential marketing, piquing interest of passersby all the way from Brooklyn to Beijing. Still, marketing minds across the world continue to design different iterations of these popular experiences. Many of these have come in the form of fashion brands going brick-and-mortar to bring their brands to life, with the likes of Swedish watchmaker Daniel Wellington and menswear specialist Bonobos among those getting in on the action.

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  • Five Rules to Live By When Developing a Mobile Tour

    Five Rules to Live By When Developing a Mobile Tour

    As marketers have found more channels and means to communicate their message, the number of branded messages that consumers are exposed to on a given day has ballooned to nearly 5,000. The residual effect has left consumers largely immune to marketing messages, allowing only 100 or so to permeate through their attention wall.

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  • How a Busy Train Terminal Turned Into a Health Marketplace

    How a Busy Train Terminal Turned Into a Health Marketplace

    Life insurance company John Hancock promoted its HealthyFood program with a pop-up marketplace in New York's Grand Central Terminal.

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  • See a Grilled-Cheese-Theme Snow Day—in April

    See a Grilled-Cheese-Theme Snow Day—in April

    To promote its new Artesano bread and celebrate National Grilled Cheese Month, Sara Lee hosted a "snow day" in warm weather.

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  • Life is Good Founders Anchor a New Mobile Tour Strategy

    Life is Good Founders Anchor a New Mobile Tour Strategy

    Retail brand Life is Good, whose goal is to spread positivity through its happy face logo and charitable missions, is known for its proprietary events like the Life is Good Festival held in its home state of Massachusetts. But this past fall, the brand shifted gears, going back to its roots by taking its message on the road.

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  • Promote The Vote

    Promote The Vote

    Well, it’s that time again – election season.

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  • Snuggle's SnugMobile Gives New Yorkers the Warm and Fuzzies

    Snuggle's SnugMobile Gives New Yorkers the Warm and Fuzzies

    Snuggle, Sun Products' fabric softener and dryer sheets brand, offered New Yorkers a cozy retreat from the bitter cold on Friday, Feb. 13, with the introduction of the SnugMobile—a tricked out RV designed to generate a whole lot of love just in time for Valentine's Day.

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