• 4 Signs Your Experiential Marketing Lacks Purpose

    4 Signs Your Experiential Marketing Lacks Purpose

    Experiential marketing is on the rise. More and more brands are looking to drive sales by creating truly memorable experiences for consumers. But simply following a trend doesn't guarantee success -- your brand has to have purpose.

     MORE
  • Maximize Results by Combining Experiential and Influencer Marketing

    Maximize Results by Combining Experiential and Influencer Marketing

    Having trouble growing your brand? Combining experiential and influencer marketing strategies might just be what your campaign is missing. Marketers have long segmented events and social, allotting each a distinct budget and entrusting the roles to different teams. But they are even more powerful when combined.

     MORE
  • 3 Ways to Build Brand Loyalty with Experiential Marketing

    3 Ways to Build Brand Loyalty with Experiential Marketing

    If you subscribe to the old adage that holds it is much more expensive to acquire a new customer than to retain an old one, the numbers are looking bleak. According to Nielsen, 32% of Americans say they are more product-disloyal than they were five years ago, and despite brands’ best efforts to keep their top customers, it doesn’t look like that will change any time soon.

     MORE
  • Infographic: The Power of Experiential

    Infographic: The Power of Experiential

    As experiential marketers, we’ve long understood the value of making one-to-one connections with consumers. By getting closest to the customer, we’re able to educate and engage in ways that some other forms of marketing simply cannot. However, while the value of experiential has always seemed rather intuitive, it has been challenging to quantify its impact to brands. In this infographic, we take a look at consumers’ growing desire for live experiences and why experiential should be part of your marketing mix.

     MORE
  • Experience is Everything: 2019 Trends in Experiential Marketing

    Experience is Everything: 2019 Trends in Experiential Marketing

    In the past decade, there has been a massive shift in consumer behavior. Instead of buying things, consumers are increasingly choosing to invest in experiences. If there’s any doubt, just think about the massive popularity of engagements like Refinery 29’s “29 Rooms” or the Museum of Ice Cream.

     MORE
  • Jeff Snyder Tells Marketing Insider How Experiential Marketing Fuels User-Generated Content

    Jeff Snyder Tells Marketing Insider How Experiential Marketing Fuels User-Generated Content

    Yesterday, our founder and CEO, Jeff Snyder, was published in The Marketing Insider. In this piece, "Your Branding Secret Weapon: User-Generated Content,” Jeff shares his expertise and a number of tips for brands to employ to get consumers talking — and posting — on their behalf.

     MORE
  • Retail Isn't Dead, It's Coming Alive

    Retail Isn't Dead, It's Coming Alive

    We’ve all heard about the death of retail. Malls have turned into ghost-towns as iconic department stores are slowly withering away. This year alone, almost 4,500 U.S. store closures have been announced, while only about half that have opened. Analysts attribute retail’s downfall to a number of factors: the effects of the Great Recession, technology (mobile and the rise in e-commerce), increased competition from Amazon, and a shift in consumer spending habits - primarily, investing in experiences over goods.

     MORE
  • How Experiential Helps Brands Break Barriers to Entry

    How Experiential Helps Brands Break Barriers to Entry

    As a lifelong hockey fan, I’ve always felt a tinge of jealousy about the NHL being less popular than the NFL, NBA, and MLB. Why don’t people love my sport?

     MORE
  • How Experiential Marketing Creates CPG Brand Love

    How Experiential Marketing Creates CPG Brand Love

    Most marketers would agree that they’ve never faced as many challenges as they do today. Amazon, direct-to-consumer brands, and shifts in consumer behavior are making it more difficult for CPG brands to break through or retain market share. Of the 3,000 new product launches each year, analysts found that only about 15% succeed. Today, products are not just competing for space on the shelf, they’re competing for space virtually everywhere.

     MORE
  • The Case for Cause

    The Case for Cause

    Experiential Marketing for Purpose-Driven Brands

     MORE
< 1 2 3 » >