• Five Rules to Live By When Developing a Mobile Tour

    Five Rules to Live By When Developing a Mobile Tour

    As marketers have found more channels and means to communicate their message, the number of branded messages that consumers are exposed to on a given day has ballooned to nearly 5,000. The residual effect has left consumers largely immune to marketing messages, allowing only 100 or so to permeate through their attention wall.

     MORE
  • How a Busy Train Terminal Turned Into a Health Marketplace

    How a Busy Train Terminal Turned Into a Health Marketplace

    Life insurance company John Hancock promoted its HealthyFood program with a pop-up marketplace in New York's Grand Central Terminal.

     MORE
  • See a Grilled-Cheese-Theme Snow Day—in April

    See a Grilled-Cheese-Theme Snow Day—in April

    To promote its new Artesano bread and celebrate National Grilled Cheese Month, Sara Lee hosted a "snow day" in warm weather.

     MORE
  • Life is Good Founders Anchor a New Mobile Tour Strategy

    Life is Good Founders Anchor a New Mobile Tour Strategy

    Retail brand Life is Good, whose goal is to spread positivity through its happy face logo and charitable missions, is known for its proprietary events like the Life is Good Festival held in its home state of Massachusetts. But this past fall, the brand shifted gears, going back to its roots by taking its message on the road.

     MORE
  • Promote The Vote

    Promote The Vote

    Well, it’s that time again – election season.

     MORE
  • Snuggle's SnugMobile Gives New Yorkers the Warm and Fuzzies

    Snuggle's SnugMobile Gives New Yorkers the Warm and Fuzzies

    Snuggle, Sun Products' fabric softener and dryer sheets brand, offered New Yorkers a cozy retreat from the bitter cold on Friday, Feb. 13, with the introduction of the SnugMobile—a tricked out RV designed to generate a whole lot of love just in time for Valentine's Day.

     MORE
  • Milo's Kitchen Targets Doggies With Treat Truck

    Milo's Kitchen Targets Doggies With Treat Truck

    There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo's Kitchen is traveling to dog-friendly events and company offices on the Milo's Treat Truck Tour, a sampling activation for dogs. The tour launched at Marina Green Park in San Francisco June 27 and wraps Sept. 7 at Adoptapalooza in New York City.

     MORE
  • Inspira Helps 'all & Snuggle Strike Out Stains!

    Kicking off a multi-year partnership as official laundry products sponsor of Little League Baseball and Softball, Sun Products' All detergent and Snuggle fabric softener brands activated a game experience and special promotions at this year's Little League World Series held in Williamsport, PA, Aug. 15 to 25.

     MORE