Today's consumers are beginning to place a greater emphasis on experiences in lieu of possessions. This is due, in part, to their desire to interact with the world and disengage from the devices they hold so dear.MORE
For brands, connecting with younger consumers remains one of the most tried-and-true methods for building a loyal following. However, in today’s increasingly cluttered digital landscape, it’s getting more difficult to reach younger audiences en masse. Whether it’s through ad-blocking while surfing the internet or avoiding commercials by watching streaming services such as Netflix, younger consumers are seeing fewer and fewer traditional advertisements.MORE
In recent years, experiential marketing has earned a great deal of praise due to its effectiveness in creating one-on-one connections with consumers through the live experiences that they so crave. As a result, brand marketers now consider experiential to be a key part of their marketing mix.MORE
When thinking about sponsorship opportunities on behalf of your brand, it’s important to choose wisely. After all, making the wrong choice can not only damage your reputation, but it can also result in the loss of valuable customers.MORE
Having trouble growing your brand? Combining experiential and influencer marketing strategies might just be what your campaign is missing. Marketers have long segmented events and social, allotting each a distinct budget and entrusting the roles to different teams. But they are even more powerful when combined.MORE
If you subscribe to the old adage that holds it is much more expensive to acquire a new customer than to retain an old one, the numbers are looking bleak. According to Nielsen, 32% of Americans say they are more product-disloyal than they were five years ago, and despite brands’ best efforts to keep their top customers, it doesn’t look like that will change any time soon.MORE
As experiential marketers, we’ve long understood the value of making one-to-one connections with consumers. By getting closest to the customer, we’re able to educate and engage in ways that some other forms of marketing simply cannot. However, while the value of experiential has always seemed rather intuitive, it has been challenging to quantify its impact to brands. In this infographic, we take a look at consumers’ growing desire for live experiences and why experiential should be part of your marketing mix.
In the past decade, there has been a massive shift in consumer behavior. Instead of buying things, consumers are increasingly choosing to invest in experiences. If there’s any doubt, just think about the massive popularity of engagements like Refinery 29’s “29 Rooms” or the Museum of Ice Cream.MORE
Yesterday, our founder and CEO, Jeff Snyder, was published in The Marketing Insider. In this piece, "Your Branding Secret Weapon: User-Generated Content,” Jeff shares his expertise and a number of tips for brands to employ to get consumers talking — and posting — on their behalf.