• Infographic: Is Your Brand Ready for Generation Z?

    Infographic: Is Your Brand Ready for Generation Z?

    Generation Z isn’t your typical generation of teens. Instead of following trends, they set them; they’re media savvy, sophisticated, and acutely attuned to marketing hype. To win GenZ, brands must be clear about what they stand for, build trust, and provide opportunities for engagement and co-creation. Here, we look at who they are, their social media preferences, and how brands can connect with these 80 million consumers who influence nearly $4 billion in discretionary spending.

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  • Infographic: Unpacking the Travel Consumer's Journey

    Infographic: Unpacking the Travel Consumer's Journey

    From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.

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  • Infographic: Future-Proofing Sports With Experiences

    Infographic: Future-Proofing Sports With Experiences

    Anyone who follows the world of professional sports can see that the landscape is changing - and rapidly, at that. Audiences like Millennials have come of age and, with that, are wielding their purchasing power. The way that they consume sports is changing, too, with many eschewing cable television for direct-to-consumer offerings and mobile apps.

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  • Infographic: Accelerating the Auto Buyer Journey

    Infographic: Accelerating the Auto Buyer Journey

    Years ago, consumers would visit an average of five auto dealerships before purchasing a car. Today, they visit an average of two. Even before consumers sit in the driver’s seat, they’ve already spent hours researching auto brands online. And, by the time they reach the dealer, most have already decided on a brand, or more specifically, a model.

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  • Infographic: Understanding Millennials and Money

    Infographic: Understanding Millennials and Money

    By 2019, the Millennial population in the U.S. will exceed any other generation in the nation. Although they are often stereotyped as self-obsessed and fiscally irresponsible, Millennials are, in fact, thriftier and more concerned about their financial wellness than their predecessors were at the same age.

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  • Infographic: Consumer Insights on The Zagonist

    Infographic: Consumer Insights on The Zagonist

    Developing an understanding of your consumer beyond traditional demographics is essential for brands. Forward-thinking marketers know that people make decisions based on emotion, who they aspire to be, and how they perceive themselves.

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  • Infographic: Why Instagram Adds Snap to Your Next Experiential Marketing Campaign

    Infographic: Why Instagram Adds Snap to Your Next Experiential Marketing Campaign

    While other platforms may be losing users (we’re looking at you Facebook and Twitter), Instagram is in high-growth mode. Between 2017 and 2020, Instagram is expected to grow its user base by almost 7% to reach 95 million users in the U.S. alone. Moreover, researchers found that Instagram users are more engaged and actively follow brands on the platform.

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