• Infographic: Inside the Rise of Sports Gambling

    Infographic: Inside the Rise of Sports Gambling

    Since the Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992, a number of states have moved to legalize sports gambling for their constituents. And, with the American Gaming Association estimating the illegal sports betting market at $150 billion, there's a ton of money to be made. In this infographic, we check in on sports fan sentiments on gambling, the top reasons they choose to gamble, and the sports they're most likely to gamble on.

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  • Infographic: Don't Forget About Generation X

    Infographic: Don't Forget About Generation X

    Born between 1964 and 1982, Generation X is an oft-forgotten group. Discerning brands, however, understand the opportunity at hand with this generation. Though smaller in size than its Millennial successors, Gen X is in a better position to be the biggest spenders in the next decade or so. In fact, a quarter of them reside in the top 25% income bracket, making it a big mistake to ignore them altogether. Here, we take a look at their behavior in the digital world to understand how to best reach them.

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  • Infographic: Examining Technology's Role in Travel

    Infographic: Examining Technology's Role in Travel

    Face it — today's travelers are doing everything from trip research and ticket booking to navigation and payments all from their computers and smartphones. Accordingly, brands need to have a keen understanding of technology's role in travel or risk being left out of the equation altogether. Here, we take a look at how travel consumers use technology throughout the duration of their journeys.

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  • Infographic: Understanding Outdoor Enthusiasts

    Infographic: Understanding Outdoor Enthusiasts

    Whether it's at work, play, or leisure, millions of Americans have bought into the wellness movement in an attempt to live a healthier life. One such way is with physical activity, and that has led to a rekindling of the flame between Americans and the outdoors. Here, we shine a light on the outdoor enthusiasts among us in an attempt to understand who they are, what they like, and how brands should communicate to them in order to separate their products from the rest of the pack.

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  • Infographic: What's Winning Over Consumers in Financial Services?

    Infographic: What's Winning Over Consumers in Financial Services?

    The proliferation of digital brands in the world of financial services has led many big banks and investment firms to rethink their strategies when it comes to acquiring and retaining customers. Here, we take a look at the consumer's perspective in order to understand how these institutions can position themselves to win over the next generation of consumers with a shifting set of priorities.

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  • Infographic: The Growth of Gaming

    Infographic: The Growth of Gaming

    Since Pong was first released back in the 1970s, the world of gaming has completely transformed. However, it's not just the improvement of consoles or the advent of the internet that have changed the game; it's the audience, too! In this infographic, we take a look at the growth of women in gaming, the value of mobile, and how much time and money are being spent on gaming video content.

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  • Infographic: What are Americans Up to for the 4th of July?

    Infographic: What are Americans Up to for the 4th of July?

    This week, citizens of the United States will be gathering with friends and family to celebrate the country's 243rd birthday. In typical fashion, the majority will be partaking in barbecues and watching fireworks, but an increasing amount will be eschewing the celebrations altogether. Here, we take a look at consumers' plans for the holiday and the state of patriotism in America.

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  • Infographic: Why the Fuss About Plant-Based Proteins?

    Infographic: Why the Fuss About Plant-Based Proteins?

    With the recent success of companies such as Beyond Meat and Impossible Foods, plant-based proteins have entered our collective consciousness. However, the push for plant-based proteins extends far beyond burger alternatives. In fact, today's consumers can buy plant-based alternatives in chips, pasta, and even frozen meals. For both the betterment of personal health and for the betterment of the environment, American consumers are turning to plant-based proteins more often than ever. Let's take a look at plant-based protein preferences in America.

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  • Infographic: What We Know About Cannabis Consumers

    Infographic: What We Know About Cannabis Consumers

    As more states move to legalize medicinal and recreational marijuana, consumer attitudes continue to evolve. In fact, 56% of Americans indicate that they’re in favor of legalization, while 16% admit to being cannabis consumers themselves. Of those who consume, we’re seeing increasing diversity; men, women, young, and old are all turning to cannabis as a means to reduce stress, ease aches and pains, and even diminish use of other substances like alcohol and tobacco. Here, we take a look at today’s cannabis consumer to understand who they are and what makes them tick.

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  • Infographic: Millennials are Changing the World of Pet Parenting

    Infographic: Millennials are Changing the World of Pet Parenting

    Americans have always held a special place in their hearts for pets, and this continues to hold true today. However, today's pet-owners seem to be even more obsessed with their furry friends than ever before, as evidenced by continuously increasing expenditures within the category. The impetus for this growth? Look no further than Millennials. Here, we take a look a the growth of the pet industry and show how Millennials are leaving their (paw) print on the category.

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