• 4 Key Ingredients for the Future of Retail

    4 Key Ingredients for the Future of Retail

    This has been a pivotal year for retail. It’s out with the old and in with the new, and there’s an interesting story emerging with what’s new. Retailers have learned that consumers aren’t simply interested in shopping, which they can easily do from the comfort of their homes. Rather, they want retailers to offer a seamless omnichannel experience at all touchpoints and immersive brand experience when they are in-store.

     MORE
  • Infographic: Mind Your Food: A Look at the Evolving Tastes of Consumers

    Infographic: Mind Your Food: A Look at the Evolving Tastes of Consumers

    Food trends come and go, but as tastes change, so do the needs of consumers. The shift to a wellness-focused lifestyle has resulted in a more mindful approach to food. Consumers are re-prioritizing how and what they eat and the need for reassurance about the safety of food has led to an increased demand for ethically and environmentally sourced products. As consumers seek out healthier food and beverages, brands will have to consider how they position their products and understand what claims are most important to consumers.

     MORE
  • How Experiential Marketing Can Jumpstart Your Auto Marketing Strategy

    How Experiential Marketing Can Jumpstart Your Auto Marketing Strategy

    In the U.S. market alone, there are 412 distinct car models, speaking to the immense amount of choice available to car-buying consumers. And, with the average adult consumer purchasing a car every six to seven years, this makes it all the more imperative for brands to capitalize on those precious few moments.

     MORE
  • Ring Up Online Grocery Sales Through Experiential Strategies

    Ring Up Online Grocery Sales Through Experiential Strategies

    In 2017, online grocery sales exceeded the $31 billion mark. That number represents a 27% increase over 2016 and double that of 2015 – staggering growth in a short period of time for a fledgling industry. While the $31 billion accounts for only 3% of the total grocery market, the growth is hard to ignore. After all, the web-based grocery market is growing at a rate nearly ten times that of the overall grocery industry. And, that disparity should only continue to grow as stores add same-day pickup for online orders and online merchants ramp up same-day delivery.

     MORE
  • Why Music Sponsorships Are Music to Marketers' Ears

    Why Music Sponsorships Are Music to Marketers' Ears

    In an era of change and constantly fluctuating expectations, it can be a challenge for brands to remain relevant. Generations grow older, demographics and preferences blur, and media consumption changes, forcing marketers to adapt their tactics to authentically tap into those audiences. That’s why identifying opportunities to build affinity and relevance through experience, as well as alignment with like-minded brands, is critical.

     MORE
  • Four Ways Marketers Can Win Generation Z

    Four Ways Marketers Can Win Generation Z

    Although Millennials will always be a valuable target for marketers, a new and equally powerful generation of consumers is emerging: Generation Z. Born between 1996 and 2010, this cohort is often referred to as the iGeneration. They have never known the world without the internet, mobile technology, or opinion-influencing peers. They are unapologetically themselves, endeavor to stand out rather than fit in, and are much more sophisticated in their relationships with brands.

     MORE
  • Five Trends to Watch in the World of Esports

    Five Trends to Watch in the World of Esports

    The world of gaming has grown in leaps and bounds over the last few decades, with advances in technology leading to increasingly realistic graphics, better overall gameplay, and the advent of online functionality. Today, the gaming industry continues to see explosive growth, and nowhere is it more evident than in the business of esports.

     MORE
  • Retail Isn't Dead, It's Coming Alive

    Retail Isn't Dead, It's Coming Alive

    We’ve all heard about the death of retail. Malls have turned into ghost-towns as iconic department stores are slowly withering away. This year alone, almost 4,500 U.S. store closures have been announced, while only about half that have opened. Analysts attribute retail’s downfall to a number of factors: the effects of the Great Recession, technology (mobile and the rise in e-commerce), increased competition from Amazon, and a shift in consumer spending habits - primarily, investing in experiences over goods.

     MORE
  • How Experiential Helps Brands Break Barriers to Entry

    How Experiential Helps Brands Break Barriers to Entry

    As a lifelong hockey fan, I’ve always felt a tinge of jealousy about the NHL being less popular than the NFL, NBA, and MLB. Why don’t people love my sport?

     MORE
  • 10 Things Brands Need to Know About Gamers

    10 Things Brands Need to Know About Gamers

    Gaming is growing! In 2013, 58% of U.S. population ages 13+ were into gaming. Today, 66% percent say they regularly play video games. And, by 2020, the global video game market is expected to be worth over $90 billion. Gaming has become an integral part of the mainstream entertainment diet. In fact, 11% of gamers' leisure time is spent playing video games or engaging in eSports. Interestingly, time spent on in-person social activities continues to capture more share among gamers, pointing to a potential opportunity for content creators to further engage gamers through social or group play experiences.

     MORE
< 1 2 3 4 » >