• 7 Things You Need to Know About Summer Drink Trends

    7 Things You Need to Know About Summer Drink Trends

    Recent years have brought us constant innovation in the adult beverage category, offering consumers with a litany of options to choose from outside of the tried-and-true favorites. While that’s great news for those of us looking to test out tasty, new beverages, it presents an issue for brands: how do you stand out in a sea of clutter?

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  • Infographic: What We Know About Cannabis Consumers

    Infographic: What We Know About Cannabis Consumers

    As more states move to legalize medicinal and recreational marijuana, consumer attitudes continue to evolve. In fact, 56% of Americans indicate that they’re in favor of legalization, while 16% admit to being cannabis consumers themselves. Of those who consume, we’re seeing increasing diversity; men, women, young, and old are all turning to cannabis as a means to reduce stress, ease aches and pains, and even diminish use of other substances like alcohol and tobacco. Here, we take a look at today’s cannabis consumer to understand who they are and what makes them tick.

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  • How Consumers are Gearing Up for Father's Day 2019

    How Consumers are Gearing Up for Father's Day 2019

    With Father’s Day around the corner, consumers across the country are doing their last-minute shopping for the dads, grandfathers, husbands, and sons in their lives. This year, U.S. spending on the holiday is projected to reach an all-time high total of $16 billion, which represents a 4.6% increase from last year’s $15.3 billion and a 70% increase from just a decade ago.

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  • 3 Lifestyle Trends that Brands Should Take Note of in 2019

    3 Lifestyle Trends that Brands Should Take Note of in 2019

    Today’s consumers wield more purchasing power than ever, which means that growth is there for the taking for the most opportunistic of brands. However, consumers’ tastes are constantly evolving based on the world around them, which makes it all the more important for us, as marketers, to maintain a pulse on what matters most to them.

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  • 4 Trends Shaping the Future of Food

    4 Trends Shaping the Future of Food

    As technological advances continue to reshape the world we live in, industries from automotive to financial services are undergoing great change. For the food and beverage industry, it’s no different. Whether it’s the chemical composition of the food that we eat, who is selling it, or where it’s being sold, brands must adapt their offerings to fit the need of the modern consumer. Here, we take a look at four trends that are shaping the future of the food industry.

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  • 3 Ways Brands are Reinventing the Auto-Buying Experience

    3 Ways Brands are Reinventing the Auto-Buying Experience

    From connected phone applications and Apple CarPlay to 360º cameras, the automotive industry has seen some amazing technological advancements in recent years. Yet, despite all of the innovation happening to the cars themselves, the auto-buying experience has remained largely the same. While brands in other sectors have made great strides to offer fast, seamless purchase experiences, buying a car can be a fractured experience from the online discovery phase to in-person at the dealership.

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  • 3 Ways to Take Your Brand from Dying to Disruptor

    3 Ways to Take Your Brand from Dying to Disruptor

    Today’s businesses are under the constant threat of competition. Thanks to rapid advances in technology and continually evolving consumer behavior, brands know that they must continue to adapt their products and services in order to avoid disruption.

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  • 3 Things to Know When Marketing to Moms

    3 Things to Know When Marketing to Moms

    As marketers, we have a problem on our hands. Mothers make up one of the largest consumer groups out there, yet fewer than half of them feel understood by marketers. What gives? Despite how important moms are to brands – especially those brands in the CPG category – many marketers have failed to adapt their approach to this constantly evolving demographic.

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  • 3 Things Hotels Should Check Out Before Guests Check In

    3 Things Hotels Should Check Out Before Guests Check In

    In the ten years since the United States emerged from the economic recession, the travel industry has experienced a prolonged period of growth. Want proof? Look no further than U.S. hotel bookings, which experienced a six percent compound annual growth rate between 2009 and 2017. This growth, however, was not limited to traditional hotels, as boutique options, as well as disruptors like Airbnb and its copycats, have entered the fray.

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  • Should Your Brand Make an Investment in eSports?

    Should Your Brand Make an Investment in eSports?

    Though the business of eSports is still in its fledgling years, it has become increasingly clear that it’s here to stay. How do we know this? According to research from Simmons, total revenue is expected to surpass the $1 billion threshold in 2019, with nearly 60% of that money coming from sponsorship and advertising.

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