• Three Things Hotels Should Check Out Before Guests Check In

    Three Things Hotels Should Check Out Before Guests Check In

    In the ten years since the United States emerged from the economic recession, the travel industry has experienced a prolonged period of growth. Want proof? Look no further than U.S. hotel bookings, which experienced a six percent compound annual growth rate between 2009 and 2017. This growth, however, was not limited to traditional hotels, as boutique options, as well as disruptors like Airbnb and its copycats, have entered the fray.

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  • Should Your Brand Make an Investment in eSports?

    Should Your Brand Make an Investment in eSports?

    Though the business of eSports is still in its fledgling years, it has become increasingly clear that it’s here to stay. How do we know this? According to research from Simmons, total revenue is expected to surpass the $1 billion threshold in 2019, with nearly 60% of that money coming from sponsorship and advertising.

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  • Four Top Takeaways from CES 2019

    Four Top Takeaways from CES 2019

    Each year, hundreds of thousands of tech-lovers and tech brands from around the world descend upon Las Vegas for the Consumer Electronics Show (CES). The annual event is a global stage on which next-generation consumer technologies are introduced to the marketplace. While some of these innovations are as simple as a voice-powered alarm clock for your bedroom, others are audacious, boundary-pushing technologies that could very well change the way the world works. With that, let’s take a look at some of the most innovative products that were introduced this year and evaluate what they mean for us going forward.

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  • Five Tips to Boost Your Influencer Marketing Efforts in 2019

    Five Tips to Boost Your Influencer Marketing Efforts in 2019

    It’s official: influencer marketing has hit the mainstream. According to Social Media Today, influencer marketing is already estimated to be a $1.5 billion industry, with 84% of brands reporting that they plan to increase those expenditures in 2019. What used to be a murky field of marketing has now developed quite a bit of process, and marketers have gone from wondering what influencer marketing is to wondering how to optimize their efforts.

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  • 4 Key Ingredients for the Future of Retail

    4 Key Ingredients for the Future of Retail

    This has been a pivotal year for retail. It’s out with the old and in with the new, and there’s an interesting story emerging with what’s new. Retailers have learned that consumers aren’t simply interested in shopping, which they can easily do from the comfort of their homes. Rather, they want retailers to offer a seamless omnichannel experience at all touchpoints and immersive brand experience when they are in-store.

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  • Infographic: Mind Your Food: A Look at the Evolving Tastes of Consumers

    Infographic: Mind Your Food: A Look at the Evolving Tastes of Consumers

    Food trends come and go, but as tastes change, so do the needs of consumers. The shift to a wellness-focused lifestyle has resulted in a more mindful approach to food. Consumers are re-prioritizing how and what they eat and the need for reassurance about the safety of food has led to an increased demand for ethically and environmentally sourced products. As consumers seek out healthier food and beverages, brands will have to consider how they position their products and understand what claims are most important to consumers.

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  • How Experiential Marketing Can Jumpstart Your Auto Marketing Strategy

    How Experiential Marketing Can Jumpstart Your Auto Marketing Strategy

    In the U.S. market alone, there are 412 distinct car models, speaking to the immense amount of choice available to car-buying consumers. And, with the average adult consumer purchasing a car every six to seven years, this makes it all the more imperative for brands to capitalize on those precious few moments.

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  • Ring Up Online Grocery Sales Through Experiential Strategies

    Ring Up Online Grocery Sales Through Experiential Strategies

    In 2017, online grocery sales exceeded the $31 billion mark. That number represents a 27% increase over 2016 and double that of 2015 – staggering growth in a short period of time for a fledgling industry. While the $31 billion accounts for only 3% of the total grocery market, the growth is hard to ignore. After all, the web-based grocery market is growing at a rate nearly ten times that of the overall grocery industry. And, that disparity should only continue to grow as stores add same-day pickup for online orders and online merchants ramp up same-day delivery.

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  • Why Music Sponsorships Are Music to Marketers' Ears

    Why Music Sponsorships Are Music to Marketers' Ears

    In an era of change and constantly fluctuating expectations, it can be a challenge for brands to remain relevant. Generations grow older, demographics and preferences blur, and media consumption changes, forcing marketers to adapt their tactics to authentically tap into those audiences. That’s why identifying opportunities to build affinity and relevance through experience, as well as alignment with like-minded brands, is critical.

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  • Four Ways Marketers Can Win Generation Z

    Four Ways Marketers Can Win Generation Z

    Although Millennials will always be a valuable target for marketers, a new and equally powerful generation of consumers is emerging: Generation Z. Born between 1996 and 2010, this cohort is often referred to as the iGeneration. They have never known the world without the internet, mobile technology, or opinion-influencing peers. They are unapologetically themselves, endeavor to stand out rather than fit in, and are much more sophisticated in their relationships with brands.

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