• Why Music Sponsorships Are Music to Marketers' Ears

    Why Music Sponsorships Are Music to Marketers' Ears

    In an era of change and constantly fluctuating expectations, it can be a challenge for brands to remain relevant. Generations grow older, demographics and preferences blur, and media consumption changes, forcing marketers to adapt their tactics to authentically tap into those audiences. That’s why identifying opportunities to build affinity and relevance through experience, as well as alignment with like-minded brands, is critical.

     MORE
  • Four Ways Marketers Can Win Generation Z

    Four Ways Marketers Can Win Generation Z

    Although Millennials will always be a valuable target for marketers, a new and equally powerful generation of consumers is emerging: Generation Z. Born between 1996 and 2010, this cohort is often referred to as the iGeneration. They have never known the world without the internet, mobile technology, or opinion-influencing peers. They are unapologetically themselves, endeavor to stand out rather than fit in, and are much more sophisticated in their relationships with brands.

     MORE
  • Five Trends to Watch in the World of Esports

    Five Trends to Watch in the World of Esports

    The world of gaming has grown in leaps and bounds over the last few decades, with advances in technology leading to increasingly realistic graphics, better overall gameplay, and the advent of online functionality. Today, the gaming industry continues to see explosive growth, and nowhere is it more evident than in the business of esports.

     MORE
  • Retail Isn't Dead, It's Coming Alive

    Retail Isn't Dead, It's Coming Alive

    We’ve all heard about the death of retail. Malls have turned into ghost-towns as iconic department stores are slowly withering away. This year alone, almost 4,500 U.S. store closures have been announced, while only about half that have opened. Analysts attribute retail’s downfall to a number of factors: the effects of the Great Recession, technology (mobile and the rise in e-commerce), increased competition from Amazon, and a shift in consumer spending habits - primarily, investing in experiences over goods.

     MORE
  • How Experiential Helps Brands Break Barriers to Entry

    How Experiential Helps Brands Break Barriers to Entry

    As a lifelong hockey fan, I’ve always felt a tinge of jealousy about the NHL being less popular than the NFL, NBA, and MLB. Why don’t people love my sport?

     MORE
  • 10 Things Brands Need to Know About Gamers

    10 Things Brands Need to Know About Gamers

    Gaming is growing! In 2013, 58% of U.S. population ages 13+ were into gaming. Today, 66% percent say they regularly play video games. And, by 2020, the global video game market is expected to be worth over $90 billion. Gaming has become an integral part of the mainstream entertainment diet. In fact, 11% of gamers' leisure time is spent playing video games or engaging in eSports. Interestingly, time spent on in-person social activities continues to capture more share among gamers, pointing to a potential opportunity for content creators to further engage gamers through social or group play experiences.

     MORE
  • How Experiential Marketing Creates CPG Brand Love

    How Experiential Marketing Creates CPG Brand Love

    Most marketers would agree that they’ve never faced as many challenges as they do today. Amazon, direct-to-consumer brands, and shifts in consumer behavior are making it more difficult for CPG brands to break through or retain market share. Of the 3,000 new product launches each year, analysts found that only about 15% succeed. Today, products are not just competing for space on the shelf, they’re competing for space virtually everywhere.

     MORE
  • Tips on Developing Your Brand's Instagram Aesthetic

    Tips on Developing Your Brand's Instagram Aesthetic

    Since its launch back in 2010, Instagram has become one of the major stakeholders in the world of social media. With over 95 million photos posted on the app each day according to Sprout Social, it’s now more important than ever to produce branded content that stands out from the endless corporate clutter. The fix? Establishing an aesthetic for your brand.

     MORE
  • How Marketers Can Win by Going Against the Grain

    How Marketers Can Win by Going Against the Grain

    Like any other industry, marketing is a world in which trends emerge. And, when brands and marketers see those trends developing, there’s a natural desire to emulate and ride the coattails. Everyone wins, right? Not quite. Sometimes, those trends are leveraged to perfection, but other uses can leave a lot to be desired. In reality, the results vary greatly on a case-by-case basis.

     MORE
  • Finding Your Brand’s Social Media Voice

    Finding Your Brand’s Social Media Voice

    When MoonPie so boldly told Kaela that she should spell her name with a “y”, we all forgot for a moment that we were witnessing an interaction between consumer and brand. And, when Old Spice tweeted to Taco Bell that their fire sauce was falsely advertised because it didn’t actually contain fire, consumers laughed and rallied from the sidelines. 

     MORE
< 1 2 3 » >