by gcook • March 27, 2014
Due to market legalities, wet sampling restrictions force marketers to rethink promotion strategies. Jim Beam tasked Inspira Marketing with introducing new flavors of Pinnacle Vodka in locations with these limitations.
by gcook • January 06, 2014
In just six short years, Gen Y will make up at least 50% of the United States workforce. This statistic alone gives reason for pause. Is your company motivating millennials properly?