Experiential marketing (brand messaging that a consumer can touch, view, or otherwise feel within a physical space—i.e., an experience) is unlike any other form of marketing: No social media post, email attachment, mailer, or television advertisement can inspire, evoke emotion, and generate brand loyalty as much via a single experience.MORE
Experiential marketing is like a fireworks show. Teams of professionals work for dozens of hours just to delight the audience with a 20-minute show of spectacular lights, sounds, and sensations.
Inspira Marketing is in the business of establishing and creating physical and emotional connections between brands and consumers. Our core competency is more than feet-on-the-street and handing out samples. We tell brand stories through multi-sensorial and deeply immersive experiences other marketing communication platforms simply can’t deliver.MORE
At the recent TED2015 conference, Delta Air Lines gave consumers an experience far more valuable than in-flight snacks or first-class seating. The airline created an exhibit called “Stillness in Motion,” inspired by Pico Iyer’s book “The Art of Stillness,” that was designed to teach serenity.MORE
Jeff Snyder is the chief inspiration officer and founder of Inspira Marketing, an experiential marketing agency based in Norwalk, Connecticut. Jeff has more than 20 years of marketing experience and has previously worked at GMR Marketing and RedPeg Marketing. He is passionate about finding a cure for pediatric spinal cancer, and Inspira donates a portion of its profits to fund cancer research.MORE