• How Target Took Big Risks and Reaped Even Bigger Rewards

    How Target Took Big Risks and Reaped Even Bigger Rewards

    As competition increases and brands vie to stay relevant, the strategic dilemma brands are often faced with is one that transcends just the marketing industry: should I take a risk or should I go with a “safer” bet? However, as the old adage goes, “nothing ventured, nothing gained.” While sometimes a safer bet seems like the most rational approach, some instances dictate taking risks —risks that, in turn, reap rewards that would’ve never otherwise been realized, helping differentiate the brand and grow mindshare. 

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  • What Trolli Teaches Us About Marketing to Gen Z

    What Trolli Teaches Us About Marketing to Gen Z

    While many brands continue to take steps to pull in the coveted millennial demographic, others are trying to get ahead of the curve with their successors, Generation Z.

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  • Do Influencer Conferences Still Work For Brands?

    Do Influencer Conferences Still Work For Brands?

    Alecia Dantico, the GM of our Chicago office, is a veteran of the influencer conference circuit, with a decade of experience in the space. But, after years of deep involvement, she became jaded by the same faces and the same conversations at conference after conference. Sure, the technology and toolsets had evolved, but the influencer community seemed stuck on the same, tired topics and generic brand experiences.

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  • Have Digital Influencers Become The New Celebrity Endorsement?

    Have Digital Influencers Become The New Celebrity Endorsement?

    Buying a car has always been a simple process. One can simply stroll into the dealer, decide on a model, pick a color and sign the papers. With research tools like TrueCar and Cars.com, the process of finding the right car at the right price has become even easier.

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  • Avoid a Culture Clash: 3 Ways to Find the Best Agency for Your Brand

    Avoid a Culture Clash: 3 Ways to Find the Best Agency for Your Brand

    Is it time to say “I do” to your new marketing partner?

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  • Four Ways to Measure Your Experiential Marketing Campaign

    Four Ways to Measure Your Experiential Marketing Campaign

    Experiential marketing (brand messaging that a consumer can touch, view, or otherwise feel within a physical space—i.e., an experience) is unlike any other form of marketing: No social media post, email attachment, mailer, or television advertisement can inspire, evoke emotion, and generate brand loyalty as much via a single experience.

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  • The Power of People

    The Power of People

    “100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” Simon Sinek, author of the classic "Start With Why"

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  • 6 Hires To Build Your Experiential Marketing Dream Team

    6 Hires To Build Your Experiential Marketing Dream Team

    Experiential marketing is like a fireworks show. Teams of professionals work for dozens of hours just to delight the audience with a 20-minute show of spectacular lights, sounds, and sensations. 

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  • The Psychology Of Color

    The Psychology Of Color

    Inspira Marketing is in the business of establishing and creating physical and emotional connections between brands and consumers. Our core competency is more than feet-on-the-street and handing out samples. We tell brand stories through multi-sensorial and deeply immersive experiences other marketing communication platforms simply can’t deliver.

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  • 4 Ways to Use Technology to Create Amazing Brand Events

    4 Ways to Use Technology to Create Amazing Brand Events

    At the recent TED2015 conference, Delta Air Lines gave consumers an experience far more valuable than in-flight snacks or first-class seating. The airline created an exhibit called “Stillness in Motion,” inspired by Pico Iyer’s book “The Art of Stillness,” that was designed to teach serenity.

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