• The Power of People

    The Power of People

    “100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” Simon Sinek, author of the classic "Start With Why"

  • 6 Hires To Build Your Experiential Marketing Dream Team

    6 Hires To Build Your Experiential Marketing Dream Team

    Experiential marketing is like a fireworks show. Teams of professionals work for dozens of hours just to delight the audience with a 20-minute show of spectacular lights, sounds, and sensations. 

  • The Psychology Of Color

    The Psychology Of Color

    Inspira Marketing is in the business of establishing and creating physical and emotional connections between brands and consumers. Our core competency is more than feet-on-the-street and handing out samples. We tell brand stories through multi-sensorial and deeply immersive experiences other marketing communication platforms simply can’t deliver.

  • 4 Ways to Use Technology to Create Amazing Brand Events

    4 Ways to Use Technology to Create Amazing Brand Events

    At the recent TED2015 conference, Delta Air Lines gave consumers an experience far more valuable than in-flight snacks or first-class seating. The airline created an exhibit called “Stillness in Motion,” inspired by Pico Iyer’s book “The Art of Stillness,” that was designed to teach serenity.

  • IdeaMensch Jeff Snyder Interview

    IdeaMensch Jeff Snyder Interview

    Jeff Snyder is the chief inspiration officer and founder of Inspira Marketing, an experiential marketing agency based in Norwalk, Connecticut. Jeff has more than 20 years of marketing experience and has previously worked at GMR Marketing and RedPeg Marketing. He is passionate about finding a cure for pediatric spinal cancer, and Inspira donates a portion of its profits to fund cancer research.

  • How Do You Sample Liquor When It's Not Allowed?

    Due to market legalities, wet sampling restrictions force marketers to rethink promotion strategies. Jim Beam tasked Inspira Marketing with introducing new flavors of Pinnacle Vodka in locations with these limitations.

  • The Top 5 Ways to Motivate Millenials

    In just six short years, Gen Y will make up at least 50% of the United States workforce. This statistic alone gives reason for pause. Is your company motivating millennials properly?

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