In 2012, Colorado and Washington became the first two states to legalize the recreational use of cannabis. Since then, eight more states (and the nation of Canada) have adopted similar measures and 33 states have passed legislation allowing for medical use of cannabis. Many expect that federal legalization will come within the next ten years, which means that the cannabis industry will only continue to grow in size and revenue.
In the past decade, there has been a massive shift in consumer behavior. Instead of buying things, consumers are increasingly choosing to invest in experiences. If there’s any doubt, just think about the massive popularity of engagements like Refinery 29’s “29 Rooms” or the Museum of Ice Cream.MORE