Relief in Action

Advil wanted to establish itself as a support of volunteers across the country through a tour

The Goal

  • Create a campaign that supports volunteers
  • Establish Advil as the go-to pain reliever
  • Encourage consumers to volunteer

The Experience

  • A mobile tour, spanning several markets across the country, activating at four different event types – enabling Advil to reach volunteers and give them relief when they need it most