all / Snuggle
Little League World Series Activation
all and Snuggle wanted to activate their sponsorship of the Little League World Series with an interactive family experience
The Goal
- Drive consumer engagement through on-site activation at the Little League World Series
- Showcase how the 'all Blue product line and Snuggle fabric softener are the ultimate solutions for removing big stains
The Experience
- Families were tasked with 'striking out stains' via a washing machine pitch challenge
- A mobile team picked up, washed, dried, folded and delivered laundry to sweepstakes winners