all / Snuggle

Little League World Series Activation

all and Snuggle wanted to activate their sponsorship of the Little League World Series with an interactive family experience

The Goal

• Drive consumer engagement through on-site activation at the Little League World Series
• Showcase how the 'all Blue product line and Snuggle fabric softener are the ultimate solutions for removing big stains

The Experience

• Families were tasked with 'striking out stains' via a washing machine pitch challenge
• A mobile team picked up, washed, dried, folded and delivered laundry to sweepstakes winners