Bolthouse Farms

Bolthouse Farms Kids Snack Mob

We partnered with Bolthouse Farms to create the Snack Mob, which brought healthy, 
delicious snacks to kids everywhere

The Goal

  • Drive awareness and trial for Bolthouse Farms Kids snacks and increase purchase intent in the Pittsburgh market

The Experience

  • We launched the Snack Mob in August 2015, commencing a six-week program that included a food truck and a mini-fruit truck, executing at both scheduled and grassroots events
  • The team activated all over Pittsburgh and could be found sampling smoothies and veggie snackers at Pirates games, Cinema in the Park, Giant Eagle locations, children's museums and local family hot spots