Charter Spectrum

2015 Fall Back to School Campaign

The Goal

  • Introduce students on 32 different college campuses to Charter Spectrum's television and internet package
  • Generate leads and sales through a guerrilla marketing approach during move-in week

The Experience

  • Teams, ranging from 10-20 brand ambassadors, engaged with consumers to convey brand messaging and encourage purchase intent 
  • Four days of five-hour activations were staged in conjunction with university move-in dates