GEICO Player's Academy Tailgate Tour

The Goal

  • Engage consumers and educate them about the opportunity to save through the GEICO Alumni Discount
  • Build general brand awareness
  • Generate onsite quotes
  • Thank current GEICO policyholders for their loyalty

The Experience

  • A two-month tailgate tour that stopped at 13 NCAA football match-ups and 32 additional college campuses
  • A different kind of tailgate experience with several forms of digital engagement, including registration with RFID, an animated GIF booth, a touchscreen trivia kiosk, a virtual reality distracted-driving experience and on-site quote stations