Giovanni Rana

In-Store Sampling

Giovanni Rana wanted to build awareness for their line of refrigerated pastas in the United States

The Goal

  • Create awareness and spur sales of the Giovanni Rana brand in the U.S.
  • Showcase the brand's essence and dedication to freshness and quality ingredients

The Experience

  • An award-winning in-store sampling program that emulated the premium ethos of the Giovanni Rana brand. The program activated at over 5,000 retailers across the country and was instrumental in helping the brand achieve national distribution