Ocean Potion

Florida’s Best Beach Tour

Ocean Potion wanted to hit the beaches to celebrate their 25th anniversary

The Goal

  • Build off the momentum from the brand re-launch and showcase their product innovation
  • Establish Ocean Potion as the brand that "protects and nourishes"
  • Drive trial, awareness, purchase and advocacy

The Experience

  • A one-of-a-kind beach tour that traversed the state of Florida in search of the best beaches
  • To help build awareness and momentum outside of the footrpint, we incorporated local bloggers to help promote our "Best Beach" campaign
  • Facebook app to encourage voting and participation with the brand