Florida’s Best Beach Tour
Ocean Potion wanted to hit the beaches to celebrate their 25th anniversary
- Build off the momentum from the brand re-launch and showcase their product innovation
- Establish Ocean Potion as the brand that "protects and nourishes"
- Drive trial, awareness, purchase and advocacy
- A one-of-a-kind beach tour that traversed the state of Florida in search of the best beaches
- To help build awareness and momentum outside of the footrpint, we incorporated local bloggers to help promote our "Best Beach" campaign
- Facebook app to encourage voting and participation with the brand