Austin Food & Wine Festival

The Goal

  • Increase consumer awareness and continue building brand loyalty for Thomas'
  • Create word-of-mouth and social buzz from consumers and media by delivering a fresh taste experience
  • Communicate the brand's history to consumers, reminiscing about past experiences with the brand to encourage future purchase intent

The Experience

  • A branded Thomas’ Breakfast food truck that served gourmet breakfast recipes—cooked up by the renowned Chef Tim Love—to Austin Food & Wine Festival attendees and local citizens
  • A branded Thomas’ vespa that delivered breakfast to VIPs throughout the festival grounds through a custom email/text program
  • An appearance by Chef Tim Love on Good Day Austin to increase awareness about the activation’s presence in the area throughout the weekend

The Results

  • 8,515 attendees; 5,590 interactions; 2,915 consumers sampled; 15,083 “Good Day Austin” impressions; $3,724 in ad value
  • Consumers voiced their beliefs in tradition and their strong affinity for the brand