• The Brick-and-Mortar Retail Revolution

    The Brick-and-Mortar Retail Revolution

    Last month, Amazon announced that its Prime membership has exceeded 100 million subscribers worldwide. What once was just a website for selling books is now the world’s biggest and most influential retailer. However, the ubiquity of Prime has made it such that most of this retail happens online.

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  • Employee Spotlight: Marc Borelli

    Employee Spotlight: Marc Borelli

    Marc Borelli recently joined the team as our Creative Director. To get to know more about our newest creative mind and in-house audiophile, read on in this edition of our Employee Spotlight!

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  • The Role of Brands in Mental Health Awareness

    The Role of Brands in Mental Health Awareness

    According to the National Alliance on Mental Illness, approximately one in five U.S. adults experiences mental illness in a given year.

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  • The Art of the Personalized Consumer Experience

    The Art of the Personalized Consumer Experience

    When the field of marketing evolves, it represents a response to changing consumer behavior or preferences. Today, we’re seeing one of those changes.

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  • Employee Spotlight: Ann D'Adamo

    Employee Spotlight: Ann D'Adamo

    Say hello to the newest member of our Marketing & Communications team, Ann D'Adamo! With a mantra of "it's P.R., not the E.R.," it's no wonder that Ann joins us as the Director of Marketing & Communications. To get to know Ann, read on ... 

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  • How Marketers Can Win by Solving for Consumer Pain Points

    How Marketers Can Win by Solving for Consumer Pain Points

    As experiential marketing now represents a bigger piece of the marketing puzzle, brands have a new challenge before them: How do I leverage experiential to enhance my relationship with consumers? While banner ads and commercials can be blocked, muted, or skipped, participating in a brand experience is a conscious choice for consumers. Despite the choice involved, brands can still come off as annoying. So, how do you avoid that result?

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  • Employee Spotlight: Emily Makadok

    Employee Spotlight: Emily Makadok

    Hailing from nearby Stamford, CT, Emily Makadok recently joined our team as an Account Coordinator on the DBC business! Her mantra? Happiness exists in action. Get to know more about Emily below in this edition of the Employee Spotlight! 

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  • Tips on Developing Your Brand's Instagram Aesthetic

    Tips on Developing Your Brand's Instagram Aesthetic

    Since its launch back in 2010, Instagram has become one of the major stakeholders in the world of social media. With over 95 million photos posted on the app each day according to Sprout Social, it’s now more important than ever to produce branded content that stands out from the endless corporate clutter. The fix? Establishing an aesthetic for your brand.

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  • Employee Spotlight: Katie Mitchell

    Employee Spotlight: Katie Mitchell

    After starting with us as a summer intern following graduation from the University of Kentucky, Katie Mitchell joined the Inspira team full-time as an Account Coordinator. Her mantra? Life doesn’t start before coffee. Get to know more about Katie below in this edition of the Employee Spotlight!

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  • How Marketers Can Win by Going Against the Grain

    How Marketers Can Win by Going Against the Grain

    Like any other industry, marketing is a world in which trends emerge. And, when brands and marketers see those trends developing, there’s a natural desire to emulate and ride the coattails. Everyone wins, right? Not quite. Sometimes, those trends are leveraged to perfection, but other uses can leave a lot to be desired. In reality, the results vary greatly on a case-by-case basis.

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