• Infographic: Accelerating the Auto Buyer Journey

    Infographic: Accelerating the Auto Buyer Journey

    Years ago, consumers would visit an average of five auto dealerships before purchasing a car. Today, they visit an average of two. Even before consumers sit in the driver’s seat, they’ve already spent hours researching auto brands online. And, by the time they reach the dealer, most have already decided on a brand, or more specifically, a model.

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  • 10 Things Brands Need to Know About Gamers

    10 Things Brands Need to Know About Gamers

    Gaming is growing! In 2013, 58% of U.S. population ages 13+ were into gaming. Today, 66% percent say they regularly play video games. And, by 2020, the global video game market is expected to be worth over $90 billion. Gaming has become an integral part of the mainstream entertainment diet. In fact, 11% of gamers' leisure time is spent playing video games or engaging in eSports. Interestingly, time spent on in-person social activities continues to capture more share among gamers, pointing to a potential opportunity for content creators to further engage gamers through social or group play experiences.

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  • Infographic: Understanding Millennials and Money

    Infographic: Understanding Millennials and Money

    By 2019, the Millennial population in the U.S. will exceed any other generation in the nation. Although they are often stereotyped as self-obsessed and fiscally irresponsible, Millennials are, in fact, thriftier and more concerned about their financial wellness than their predecessors were at the same age.

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  • How Experiential Marketing Creates CPG Brand Love

    How Experiential Marketing Creates CPG Brand Love

    Most marketers would agree that they’ve never faced as many challenges as they do today. Amazon, direct-to-consumer brands, and shifts in consumer behavior are making it more difficult for CPG brands to break through or retain market share. Of the 3,000 new product launches each year, analysts found that only about 15% succeed. Today, products are not just competing for space on the shelf, they’re competing for space virtually everywhere.

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  • Inspira Marketing Sets Stage for Future Growth

    Inspira Marketing Sets Stage for Future Growth

    Inspira Marketing Group, an award-winning experiential marketing agency, celebrates its tenth anniversary with additions to its roster of world-class clients and talent acquisitions.

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  • Inspira Marketing Group Tops List of Inc 5000 2018 Fastest-Growing Companies in CT

    Inspira Marketing Group Tops List of Inc 5000 2018 Fastest-Growing Companies in CT

    Norwalk-based Inspira Marketing Group, an experiential marketing agency, has topped Inc.’s list of fastest-growing companies in Connecticut, ranking seventh in the state and second in the Stamford-Bridgeport metro area. In addition, the agency has received top honors as a six-time honoree, with an impressive overall nationwide ranking of 1,180, up more than 40% over 2017.

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  • Infographic: Consumer Insights on The Zagonist

    Infographic: Consumer Insights on The Zagonist

    Developing an understanding of your consumer beyond traditional demographics is essential for brands. Forward-thinking marketers know that people make decisions based on emotion, who they aspire to be, and how they perceive themselves.

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  • The Case for Cause

    The Case for Cause

    Experiential Marketing for Purpose-Driven Brands

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  • Infographic: Why Instagram Adds Snap to Your Next Experiential Marketing Campaign

    Infographic: Why Instagram Adds Snap to Your Next Experiential Marketing Campaign

    While other platforms may be losing users (we’re looking at you Facebook and Twitter), Instagram is in high-growth mode. Between 2017 and 2020, Instagram is expected to grow its user base by almost 7% to reach 95 million users in the U.S. alone. Moreover, researchers found that Instagram users are more engaged and actively follow brands on the platform.

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  • The Value of Experiential: Measuring ROI

    The Value of Experiential: Measuring ROI

    Digital marketing experts estimate that consumers see or hear up to 4,000 advertising messages per day. This constant flood of ads has forced consumers to be much more selective in the content they choose to engage with. While it may be easier than ever to target your audience through digital ads, marketers have to ask themselves whether or not their intended consumer is seeing the ad or, worse, finding it annoying rather than informative.

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