• Infographic: How Americans Prepare for the Big Game

    Infographic: How Americans Prepare for the Big Game

    Not everyone is a football fan, but when it comes to the big game, nearly half of Americans will be tuning in to this year's matchup between the Los Angeles Rams and New England Patriots. A lot of preparation goes into it, too, with consumers making all kinds of purchases and plans prior to the event. In this infographic, we take a look at consumer spending and behavior when it comes to the big game.

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  • Should Your Brand Make an Investment in eSports?

    Should Your Brand Make an Investment in eSports?

    Though the business of eSports is still in its fledgling years, it has become increasingly clear that it’s here to stay. How do we know this? According to research from Simmons, total revenue is expected to surpass the $1 billion threshold in 2019, with nearly 60% of that money coming from sponsorship and advertising.

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  • Employee Spotlight: Vanessa Demetrio

    Employee Spotlight: Vanessa Demetrio

    Hailing from Philadelphia, PA, Vanessa Demetrio recently joined the Inspira team as a Regional Field Manager. To get to know her better, read along in this edition of the Employee Spotlight!

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  • Infographic: Understanding CBD and its Advocates

    Infographic: Understanding CBD and its Advocates

    As states across the country deliberate over the legalization of medicinal and recreational marijuana, many Americans have turned to cannabidiol (CBD), a non-psychoactive compound in cannabis that purportedly offers a variety of medical benefits to its users. Here, we take a look at CBD users: who they are, why they turn to it, and their sentiments on the increasingly popular natural remedy.

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  • Employee Spotlight: Taylor Wilkes

    Employee Spotlight: Taylor Wilkes

    A native of Merrimack, NH and a proud Fairfield Stag, Taylor Wilkes recently joined the Inspira team as a Regional Field Manager. To get to know her better, read along in this edition of the Employee Spotlight!

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  • 4 Top Takeaways from CES 2019

    4 Top Takeaways from CES 2019

    Each year, hundreds of thousands of tech-lovers and tech brands from around the world descend upon Las Vegas for the Consumer Electronics Show (CES). The annual event is a global stage on which next-generation consumer technologies are introduced to the marketplace. While some of these innovations are as simple as a voice-powered alarm clock for your bedroom, others are audacious, boundary-pushing technologies that could very well change the way the world works. With that, let’s take a look at some of the most innovative products that were introduced this year and evaluate what they mean for us going forward.

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  • Employee Spotlight: Courtney Maher

    Employee Spotlight: Courtney Maher

    Originally hailing from Sydney, Australia, Courtney Maher recently joined our team as a Regional Field Manager. To get to know her better, read along in this edition of the Employee Spotlight!

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  • Infographic: Understanding Influencers

    Infographic: Understanding Influencers

    Influencer marketing is a core component of almost every brand’s marketing strategy. Recent studies found that about three quarters of all brands currently work with influencers in some capacity and 84% of brands plan to increase their influencer marketing spend in 2019. Although marketers are investing in the tactic, it’s also important to understand how influencers themselves engage with brands. Here, we shed some light on how established influencers prefer to work with brands to ensure successful collaborations.

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  • 5 Tips to Boost Your Influencer Marketing Efforts in 2019

    5 Tips to Boost Your Influencer Marketing Efforts in 2019

    It’s official: influencer marketing has hit the mainstream. According to Social Media Today, influencer marketing is already estimated to be a $1.5 billion industry, with 84% of brands reporting that they plan to increase those expenditures in 2019. What used to be a murky field of marketing has now developed quite a bit of process, and marketers have gone from wondering what influencer marketing is to wondering how to optimize their efforts.

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  • Employee Spotlight: Lauren Roth

    Employee Spotlight: Lauren Roth

    A native of Weston, CT, Lauren Roth recently joined our team as Senior Manager of Planning & Measurement. To get to know her better, read along in this edition of the Employee Spotlight.

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