• Inspira Marketing Group Named One of the Best Entrepreneurial Companies in America In 2018 Entrepreneur360 List

    Inspira Marketing Group Named One of the Best Entrepreneurial Companies in America In 2018 Entrepreneur360 List

    Norwalk-based Inspira Marketing Group, an experiential marketing agency, was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine in the Entrepreneur360 List. This study forged by Entrepreneur recognizes companies that have mastered a balance of impact, innovation, growth, leadership, and value.

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  • Infographic: How Human Is Your Brand?

    Infographic: How Human Is Your Brand?

    From social to chatbots, digital communication has opened the door for more immediate engagement between consumers and brands. Consumers expect those conversations to be personalized and authentic at every touchpoint; and a brand’s performance during those interactions has a huge impact on customer relationships. Researchers found that those brands that communicate with them, rather than at them, build long-lasting emotional connections with consumers. Here, we look at the human characteristics consumers look for in brands and how consumer experience can impact business outcomes.

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  • Smirnoff's Middle Seater Campaign Comes to the Rescue for Holiday Travelers

    Smirnoff's Middle Seater Campaign Comes to the Rescue for Holiday Travelers

    As we all know, the holiday season can be downright chaotic, with travel being one of the leading sources of stress for millions of Americans. So, in order to fulfill their commitment to bringing fun to not-so-fun situations, our friends at Smirnoff have stepped in with the Middle Seater campaign.

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  • Infographic: The Social Shift

    Infographic: The Social Shift

    This may come as a surprise, but social media is no longer purely “social.” Researchers found that activities are increasingly centered around content, news, entertainment, and brand discovery rather than friends and family connections. Here, we learn how and why the shift is occurring.

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  • 4 Key Ingredients for the Future of Retail

    4 Key Ingredients for the Future of Retail

    This has been a pivotal year for retail. It’s out with the old and in with the new, and there’s an interesting story emerging with what’s new. Retailers have learned that consumers aren’t simply interested in shopping, which they can easily do from the comfort of their homes. Rather, they want retailers to offer a seamless omnichannel experience at all touchpoints and immersive brand experience when they are in-store.

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  • Infographic: Mind Your Food: A Look at the Evolving Tastes of Consumers

    Infographic: Mind Your Food: A Look at the Evolving Tastes of Consumers

    Food trends come and go, but as tastes change, so do the needs of consumers. The shift to a wellness-focused lifestyle has resulted in a more mindful approach to food. Consumers are re-prioritizing how and what they eat and the need for reassurance about the safety of food has led to an increased demand for ethically and environmentally sourced products. As consumers seek out healthier food and beverages, brands will have to consider how they position their products and understand what claims are most important to consumers.

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  • Employee Spotlight: Christina Kehoe

    Employee Spotlight: Christina Kehoe

    A native of New Jersey and a proud Penn State Nittany Lion, we welcome Christina Kehoe to the Inspira team as an Account Manager. To get to know her better, read along in this edition of the Employee Spotlight!

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  • Infographic: Should Your Brand Take A Stand?

    Infographic: Should Your Brand Take A Stand?

    A growing body of evidence reveals that consumer purchase decisions are linked to corporate values. Researchers found that 87% of consumers say they would purchase a product because a company advocated for an issue they care about, and more than three quarters would refuse to purchase a product if they found it supported an issue that was contrary to their beliefs. As brands are increasingly expected to take a position on social or political issues, they must be careful to choose positions and causes that authentically align with their practices, or risk being perceived as inauthentic.

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  • What Does Thanksgiving Mean To Inspira?

    What Does Thanksgiving Mean To Inspira?

    Thanksgiving is a time for celebrating with our family and friends in meaningful ways. Although each family observes its own unique traditions and rituals, we all have one thing in common – a deep gratitude for all that we have. The Inspira family is no different.

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  • How Experiential Marketing Can Jumpstart Your Auto Marketing Strategy

    How Experiential Marketing Can Jumpstart Your Auto Marketing Strategy

    In the U.S. market alone, there are 412 distinct car models, speaking to the immense amount of choice available to car-buying consumers. And, with the average adult consumer purchasing a car every six to seven years, this makes it all the more imperative for brands to capitalize on those precious few moments.

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