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8 Things You Need to Know on Consumer Attitudes in Food and Beverage

  • By Rob Patterson
  • March 5, 2020

Recent years have brought great change in the realm of food and beverage. People across the world are more keenly aware about the nutritional value of what they put in their bodies, and as a result, brands are developing products catered towards those needs. Read More

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The State of the Streaming Wars

  • By Rob Patterson
  • March 3, 2020

Though Netflix and Hulu have long been established household names, you may have noticed that a few competitors have popped up in their midst. Of course, by a few, we mean many. The streaming wars are in full swing in 2020 as 90% of U.S. consumers report watching video content on the internet. Further illustrating the growth of the streaming segment, Nielsen adds that 60% of Americans subscribe to more than one paid video streaming service. Read More

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Why Snacking is on the Rise and Where it’s Headed

  • By Rob Patterson
  • February 25, 2020

It’s no secret that snacking is on the rise. Whether it’s due to dietary constraints or simply seeking a burst of afternoon energy, consumers across the globe are eschewing the standard three square meals for snacks. In fact, snacking is preferred over meals for 59% of adults worldwide, and that number jumps up to 70% when isolating Millennials. Read More

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How Experiential Marketing Creates CPG Brand Love

  • By Ann D'Adamo
  • February 18, 2020

Most marketers would agree that they’ve never faced as many challenges as they do today. Amazon, direct-to-consumer brands, and shifts in consumer behavior are making it more difficult for CPG brands to break through or retain market share. In fact, of the thousands of creative new product launches that occur each year, about 85% of them fail. Today, products are not just competing for space on the shelf; they’re competing for space virtually everywhere. Read More

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