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Why Experiential Should Be At the Heart of Business Strategy

  • By George Eoanou
  • November 27, 2017

What do Cadillac, Old Spice, and Lego all have in common? They each have had to make a significant business decision that would change the future of their respective brands and put them back into the hearts and minds of consumers. Read More

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How CPG Brands Can Benefit from the Pop-Up Shop

  • By Rob Patterson
  • September 7, 2017

The pop-up shop has long been a staple of experiential marketing, piquing interest of passersby all the way from Brooklyn to Beijing. Still, marketing minds across the world continue to design different iterations of these popular experiences. Many of these have come in the form of fashion brands going brick-and-mortar to bring their brands to life, with the likes of Swedish watchmaker Daniel Wellington and menswear specialist Bonobos among those getting in on the action. Read More

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Employee Spotlight: Chris Mariani

  • By George Eoanou
  • June 6, 2017

In this Employee Spotlight, we spend some time with another member of our HR team, Chris Mariani. Chris is our Manager of Talent Acquisition and comes to us from Priceline.com. Here's a bit more on Chris: Read More

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Employee Spotlight: Steve Winkel

  • By George Eoanou
  • May 23, 2017

Meet Steve Winkel! Steve joins Inspira as the VP of People and Culture. Want to get to know Steve? Read on... Read More

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