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Four Ways to Measure Your Experiential Marketing Campaign

  • By Gina Cook
  • May 9, 2016

Experiential marketing (brand messaging that a consumer can touch, view, or otherwise feel within a physical space—i.e., an experience) is unlike any other form of marketing: No social media post, email attachment, mailer, or television advertisement can inspire, evoke emotion, and generate brand loyalty as much via a single experience. Read More

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The Power of People

  • By Gina Cook
  • May 9, 2016

“100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” Simon Sinek, author of the classic "Start With Why" Read More

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6 Hires To Build Your Experiential Marketing Dream Team

  • By Gina Cook
  • May 9, 2016

Experiential marketing is like a fireworks show. Teams of professionals work for dozens of hours just to delight the audience with a 20-minute show of spectacular lights, sounds, and sensations.  Read More

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Milo’s Kitchen Targets Doggies With Treat Truck

  • By Gina Cook
  • March 14, 2016

There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo's Kitchen is traveling to dog-friendly events and company offices on the Milo's Treat Truck Tour, a sampling activation for dogs. The tour launched at Marina Green Park in San Francisco June 27 and wraps Sept. 7 at Adoptapalooza in New York City. Read More

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