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The Power of People

  • By Gina Cook
  • May 9, 2016

“100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” Simon Sinek, author of the classic "Start With Why" Read More

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6 Hires To Build Your Experiential Marketing Dream Team

  • By Gina Cook
  • May 9, 2016

Experiential marketing is like a fireworks show. Teams of professionals work for dozens of hours just to delight the audience with a 20-minute show of spectacular lights, sounds, and sensations.  Read More

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Milo’s Kitchen Targets Doggies With Treat Truck

  • By Gina Cook
  • March 14, 2016

There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo's Kitchen is traveling to dog-friendly events and company offices on the Milo's Treat Truck Tour, a sampling activation for dogs. The tour launched at Marina Green Park in San Francisco June 27 and wraps Sept. 7 at Adoptapalooza in New York City. Read More

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Inspira Marketing Receives Gold in Chief Marketer’s Pro Awards

  • By Gina Cook
  • March 14, 2016

Just about every kid at one time or another dreamed of digging a tunnel straight through the earth's core and popping up on the other side of the globe. Microsoft and agencies Inspira Marketing and Interbrand implemented a 21st-century version of that fantasy to help position the technology brand as a provider of innovative and even fun solutions. Read More

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