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Promote The Vote

  • By Gina Cook
  • November 23, 2015

Well, it’s that time again – election season. Read More

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Great Work Starts with Great Values

  • By Gina Cook
  • October 21, 2015

Culture in the workplace is more than a cool office space and happy hours. It's what lives deep inside each and everyone of us given the right environment, beliefs, values, and leadership of our respective organization. Read More

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The 2015 It List

  • By Gina Cook
  • September 9, 2015

There are a lot of lists out there. But if you're an experiential marketer, there's only one that counts. And you're lookin' at it.Thirteen years ago we started our It List to help event departments across the country better navigate a burgeoning industry—and its growing agency landscape. We curated our recommendations and then categorized the skills and strengths of the top shops to help brands funnel their RFPs and their budgets to the right partners for the job. And we helped offer a bit of perspective and organization to an up-and-coming marketing discipline that was generating great work, but was still a bit of a mystery to many brands. Read More

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The Top 5 Ways to Motivate Millenials

  • By Gina Cook
  • December 19, 2014

In just six short years, Gen Y will make up at least 50% of the United States workforce. This statistic alone gives reason for pause. Is your company motivating millennials properly? Read More

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