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How Do You Sample Liquor When It’s Not Allowed?

  • By Gina Cook
  • December 19, 2014

Due to market legalities, wet sampling restrictions force marketers to rethink promotion strategies. Jim Beam tasked Inspira Marketing with introducing new flavors of Pinnacle Vodka in locations with these limitations. Read More

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Committed To The Cause

  • By Gina Cook
  • December 19, 2014

Alex's Lemonade Stand Foundation (ALSF) shares the vision of it's founder and creator, Alexandra "Alex" Scott—a cure for all children with cancer. When Alex, who was diagnosed with childhood cancer just before her first birthday, was four, she told her parents she wanted to set up a front-yard lemonade stand. Her plan: to give the money to doctors to help them find a cure. Read More

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9th Annual Chance For Life Poker Tournament to Benefit the Spinal Cord Tumor Association

  • By Gina Cook
  • December 19, 2014

In it's ninth year, Chance for Life is Washington's largest charity poker tournament event. More than 200 players will compete to win the grand prize of a $10,000 seat at the World Series of Poker tournament in Las Vegas. Last year's event alone brought in over $100,000. Since its inception in 2005, Chance for Life has raised nearly 1 million dollars for spinal cord tumor research. Read More

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